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Vemma’s Version: Business Foolishness in the Extreme

Vemma’s Version: Business Foolishness in the Extreme

Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…

Alleged Pyramid Scheme Nerium Pens Its Wish List

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Alleged Pyramid Scheme Nerium Pens Its Wish List

Declarations in court filing read more like a legislative manifesto than remedies that could appropriately be issued by a court.

Prevagen: The Dismal Facts & Figures that Led to TINA.org’s Objection

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Prevagen: The Dismal Facts & Figures that Led to TINA.org’s Objection

Pending class-action settlement leaves consumers behind.

TINA Weighs in on New Rules for Investment Adviser Advertisements

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TINA Weighs in on New Rules for Investment Adviser Advertisements

After almost 60 years, it’s time to update advertising law.

FTC Must Strengthen Its Greenwashing Approach

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FTC Must Strengthen Its Greenwashing Approach

TINA.org submits comment regarding the need for more guidance and regulation

5 Reasons Herbalife’s Survey Won’t Save It from Prosecution

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5 Reasons Herbalife’s Survey Won’t Save It from Prosecution

Deconstructing Herbalife’s defense that a survey found most people join for discounts.

TINA.org Joins the Fight against Value Village in Wash. Supreme Court

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TINA.org Joins the Fight against Value Village in Wash. Supreme Court

Will it take a village to bring the world’s largest for-profit thrift retailer to justice?

Montefiore Ads Pollute NYC Highways

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Montefiore Ads Pollute NYC Highways

New York neurosurgery center features deceptive testimonial on billboards and website

The FTC Needs to Implement a Deceptive Earnings Claims Rule

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The FTC Needs to Implement a Deceptive Earnings Claims Rule

Consumers can’t afford to go it alone when it comes to atypical income claims.

Big Mickey is Watching You

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Big Mickey is Watching You

MyMagic+ at Disney may mean shorter lines but more direct marketing to guests.

Is it Art or Advertising?

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Is it Art or Advertising?

In today’s world it is getting tougher all the time to distinguish between marketing materials and art or entertainment.

“The Truth’s Not Always Easy” Campaign

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“The Truth’s Not Always Easy” Campaign

Why is TINA.org advertising?

Whose Settlement is Better For You: Vitaminwater or Red Bull?

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Whose Settlement is Better For You: Vitaminwater or Red Bull?

Vitaminwater and Red Bull were both sued for falsely marketing their beverages as providing specific health/functional benefits.

Sunshine Week: Utah’s Small Step toward the Light

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Sunshine Week: Utah’s Small Step toward the Light

State moves closer to disclosing vital consumer complaints but there’s more work to be done.

The Enduring Primacy of Retail Sales in an MLM Context

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The Enduring Primacy of Retail Sales in an MLM Context

POST HIGHLIGHTS • Meaning of Amway rules (1979), especially the “70% rule” and subsequent deterioration • Koscot (1975), Omnitrition (1996), and BurnLounge (2014) provide seminal rulings on the determination of…

What You Should Know about the FTC’s Action against Vemma

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What You Should Know about the FTC’s Action against Vemma

Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…

Deceptive Income Claims – How Not to Market Your MLM Business