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How Causewashing Deceives Consumers

Consumer Basics

How Causewashing Deceives Consumers

For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.

Does Size Really Matter? A Primer on Slack-Filled Packaging

Consumer Basics

Does Size Really Matter? A Primer on Slack-Filled Packaging

What to know about the FDA’s rule on under-filled or slack-filled packaging.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

Truth is Not Always a Defense

Consumer Basics

Truth is Not Always a Defense

The truth is bigger than the sum of an ad’s parts.

Jewelers Vigilance Committee

Consumer Basics

Jewelers Vigilance Committee

The Jewelers Vigilance Commitee, which was formed in 1917, provides education and self-regulation to the jewelry industry.

Sweepstakes & Prizes

Consumer Basics

Sweepstakes & Prizes

Sweepstakes and lotteries may be scams in disguise.

The Subliminal Ad

Consumer Basics

The Subliminal Ad

Was that an ad that flashed by?

Celeb Endorsements

Consumer Basics

Celeb Endorsements

Why is your favorite celebrity attracted to that specific product?

The Interactive Advertising Bureau

Consumer Basics

The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an organization of online advertising businesses. Since its inception in 1996, the IAB has developed guidelines, standards, and best practices for the online advertising…

Free Doesn’t Usually Mean Free

Consumer Basics

Free Doesn’t Usually Mean Free

There’s lots of strings attached to offers of free products and services.

Entertainment Software Association

Consumer Basics

Entertainment Software Association

The Entertainment Software Association (ESA) is an association based in D.C. that is exclusively dedicated to serving video game companies. The group lobbies Congress and other legislative bodies extensively in…

What to Know about Negative-Option Offers

Consumer Basics

What to Know about Negative-Option Offers

Risk free trials may lead to repeated, unwanted charges to your credit card.

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How Causewashing Deceives Consumers

Does Size Really Matter? A Primer on Slack-Filled Packaging

Sales, Bargains, Discounts

Truth is Not Always a Defense

Jewelers Vigilance Committee

Sweepstakes & Prizes

The Subliminal Ad

Celeb Endorsements

The Interactive Advertising Bureau

Free Doesn’t Usually Mean Free

Entertainment Software Association

What to Know about Negative-Option Offers