Buckpower

Six Vintage Eco-Clueless Ads

In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…

Making Sense of Hedge-Fund Marketing

Hedge Funds can advertise now, but look before you leap.

Testosterone Gels

Your browser does not support the video tag. Perhaps you’ve seen television ads for testosterone gels like AndroGel, which promise to help men with decreased sex drive, moodiness, and low…

Wellness Support Network

Wellness Support Network sells dietary supplements, including a supplement for diabetes, on its website realfoodnutrients.com. Among other claims, Wellness Support Network says that the benefits of its diabetes supplement “Glucose…

Power 4 Patriots

This online ad for Power 4 Patriots has all the buzzwords and formulas associated with scammy pitches: [authority groups] HATE this! Find out the one WEIRD trick that can save…

Eight ‘Facts’ That Won’t Answer This: Is Vemma a Pyramid Scheme?

Beware; none of these statements the company makes are relevant.

C4, M5 and N0 Extreme Supplements

Green Tea Hawaii

Fat burning claims challenged.

Outlet Stores Are Not Discount Retail Stores

What you should know before you go.

Ford C-MAX Hybrid

Coca-Cola Ads Eager to Sweeten Your View

Ad campaign seeks to defend diet soda.

NBA Says it Never Cleared Vemma’s Biz Structure

Relationship claims questioned.

Greens and Whole Foods Supplements

ConsumerLab.com has published results of its quality tests of greens and whole foods powders and pills. Supplements marketed with these terms typically contain chlorophyll-containing leaves, sprouts, algae, vegetables and fruits, herbs,…

Nest Programmable Thermostats

Nest Labs Inc. claimed in advertisements for its Nest Programmable Thermostat that “89% of other programmable thermostats are not programmed because they are so complicated that most consumers do not…

Ultimate Acai Diet

As heard on SiriusXM radio:   Says the ad: “You’ll burn fat, control your appetite, and get an energy surge like never before. If you want to lose 10, 20,…

Weekly Legal Roundup

Diamonds, energy supplements and cholesterol reducing drugs made legal headlines in the I-think-you’re-lying-to-me category during the week of February 11, 2013. Two new false advertising actions were filed: It’s a…

SunRun Inc.

iRenew Bracelet

Kevin Trudeau – one heck of a salesman or one heck of a liar?

Self-described “consumer advocate” and “exposer of corporate and government corruption,” this convicted felon lost the latest round in his decade long battle with the FTC.  On November 29, 2011, the…