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Energy Drink Industry Marketing

TINA.org and the Rudd Center investigated marketing tactics used by the energy drink industry and urged more than 40 companies to review their marketing.

Nutritionist Pushes Ban on Energy Drink Ads to Kids

Consumer News

Nutritionist Pushes Ban on Energy Drink Ads to Kids

Online petition gaining steam as energy drink makers come under scrutiny.

Study Says ‘Drink Responsibly’ Messages Fall Terribly Short

Consumer News

Study Says ‘Drink Responsibly’ Messages Fall Terribly Short

Messages promote products instead of conveying relevant public health information, study finds.

Carnival Cruise Drink Packages

Ad Alert

Carnival Cruise Drink Packages

TINA.org reader calls out promotion for cruise lines’ CHEERS! beverage program.

Energy Drink Companies Under Legal Attack

Consumer News

Energy Drink Companies Under Legal Attack

What you should know about some of the industry’s top brands, including Red Bull and 5-Hour Energy.

Try Again, TriVita: Wellness Drink Makers to Pay $3.5M

Consumer News

Try Again, TriVita: Wellness Drink Makers to Pay $3.5M

FTC reaches settlement over Cactus-based drink’s prickly claims.

Can an Energy Drink Claim to be Healthy?

Consumer News

Can an Energy Drink Claim to be Healthy?

Vemma markets Verve as a healthy choice. But is it?

Carnation Breakfast Essentials French Vanilla Drink Mix

Class Action

Carnation Breakfast Essentials French Vanilla Drink Mix

Allegations: Misleadingly marketing that the flavor comes from French Vanilla and “other natural flavors” without disclosing that the drink mix contains an artificial flavoring ingredient

Walmart’s Great Value Mango-Pineapple Drink Mix

Ad Alert

Walmart’s Great Value Mango-Pineapple Drink Mix

While it’s the one touted on the box, stevia isn’t the only sweetener in this drink mix.

‘Ghost’-ed by Energy Drink Company, TINA.org and Rudd Center Alert Regulators

Consumer News

‘Ghost’-ed by Energy Drink Company, TINA.org and Rudd Center Alert Regulators

Groups file deceptive marketing complaint against Ghost.

Rising caffeine levels spark calls for ban on energy drink sales to children

Media Coverage

Rising caffeine levels spark calls for ban on energy drink sales to children

Kailyn Rhone, Reuters

True Lemon Drink Mixes

Class Action

True Lemon Drink Mixes

In September 2020, a class-action lawsuit was filed against Grand Brands for allegedly misleadingly advertising that several flavors of True Lemon drink mixes – including Original Lemonade, Raspberry Lemonade, Strawberry…

BioSteel Blue Raspberry Sports Drink

Class Action

BioSteel Blue Raspberry Sports Drink

Allegations: Falsely marketing the sports drink as clean, eco-friendly, and good for consumers and the environment when it contains per- and polyfluoralkyl substances, which are synthetic chemicals that are harmful…

Starbucks White Chocolate Doubleshot Energy Drink

Class Action

Starbucks White Chocolate Doubleshot Energy Drink

In October 2018, a class-action lawsuit was filed against Starbucks for allegedly deceptively advertising that its White Chocolate Doubleshot Energy Drink contains white chocolate when, according to the complaint, the…

FTC Comes Down on Drink, Supplement That Targeted Cancer Patients

Consumer News

FTC Comes Down on Drink, Supplement That Targeted Cancer Patients

Agency settles with supplement maker over “false or unsupported claims.”

“Dream” Drink Products

Class Action

“Dream” Drink Products

April 2016: After the lawsuit was transferred to another California court, the action in this case was stayed (i.e., suspended) pending further guidance from the FDA regarding the use of…

Time Up for 5-Hour Energy Drink?

Consumer News

Time Up for 5-Hour Energy Drink?

Drink manufacturer faces multiple state lawsuits.

Consumer Alert: Energy Drinks Marketed to Kids

Consumer News

Consumer Alert: Energy Drinks Marketed to Kids

Energy drink companies are targeting minors and those with cognitive needs.

‘It’s just really disturbing’: ‘Cocaine’ drink sold in Durham sparks community concerns

Media Coverage

‘It’s just really disturbing’: ‘Cocaine’ drink sold in Durham sparks community concerns

Brianna Atkinson, The Herald Sun

Starbucks Frappuccino Chilled Coffee Drink

Class Action

Starbucks Frappuccino Chilled Coffee Drink

Allegations: Falsely advertising that the flavor comes from vanilla when the ingredients list shows that the flavor comes from unspecified “Natural Flavor”

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Energy Drink Industry Marketing

Nutritionist Pushes Ban on Energy Drink Ads to Kids

Study Says ‘Drink Responsibly’ Messages Fall Terribly Short

Carnival Cruise Drink Packages

Energy Drink Companies Under Legal Attack

Try Again, TriVita: Wellness Drink Makers to Pay $3.5M

Can an Energy Drink Claim to be Healthy?

Carnation Breakfast Essentials French Vanilla Drink Mix

Walmart’s Great Value Mango-Pineapple Drink Mix

‘Ghost’-ed by Energy Drink Company, TINA.org and Rudd Center Alert Regulators

Rising caffeine levels spark calls for ban on energy drink sales to children

True Lemon Drink Mixes

BioSteel Blue Raspberry Sports Drink

Starbucks White Chocolate Doubleshot Energy Drink

FTC Comes Down on Drink, Supplement That Targeted Cancer Patients

“Dream” Drink Products

Time Up for 5-Hour Energy Drink?

Consumer Alert: Energy Drinks Marketed to Kids

‘It’s just really disturbing’: ‘Cocaine’ drink sold in Durham sparks community concerns

Starbucks Frappuccino Chilled Coffee Drink