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Energy Drink Industry Marketing

Industries

Energy Drink Industry Marketing

TINA.org and the Rudd Center investigated marketing tactics used by the energy drink industry and urged more than 40 companies to review their marketing.

True Lemon Drink Mixes

Class Action

True Lemon Drink Mixes

In September 2020, a class-action lawsuit was filed against Grand Brands for allegedly misleadingly advertising that several flavors of True Lemon drink mixes – including Original Lemonade, Raspberry Lemonade, Strawberry…

BioSteel Blue Raspberry Sports Drink

Class Action

BioSteel Blue Raspberry Sports Drink

Allegations: Falsely marketing the sports drink as clean, eco-friendly, and good for consumers and the environment when it contains per- and polyfluoralkyl substances, which are synthetic chemicals that are harmful…

“Dream” Drink Products

Class Action

“Dream” Drink Products

April 2016: After the lawsuit was transferred to another California court, the action in this case was stayed (i.e., suspended) pending further guidance from the FDA regarding the use of…

Starbucks White Chocolate Doubleshot Energy Drink

Class Action

Starbucks White Chocolate Doubleshot Energy Drink

In October 2018, a class-action lawsuit was filed against Starbucks for allegedly deceptively advertising that its White Chocolate Doubleshot Energy Drink contains white chocolate when, according to the complaint, the…

Monster Rehab Energy Drink

Class Action

Monster Rehab Energy Drink

In November 2012, a class action was filed against Monster Energy Co. claiming that its Monster Rehab Green Tea + Energy drink, which contains unknown amounts of epigallocatechin-3-gallate (ECGC), causes…

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