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Deceptive Marketing 101: Recyclable Claims

Consumer Basics

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

Viral Marketing

Consumer Basics

Viral Marketing

The marketing angle behind viral videos.

Puffery – A Marketer’s Right To Lie

Consumer Basics

Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.

State-by-State Resources

Consumer Basics

State-by-State Resources

Where you can file complaints or research a business in your state.

U.S.D.A. National Organic Program

Consumer Basics

U.S.D.A. National Organic Program

The National Organic Program (NOP) is a marketing program within the USDA Agriculture Marketing Service. The NOP is tasked with ensuring compliance with the Organic Foods Production Act and its…

Direct Marketing Association

Consumer Basics

Direct Marketing Association

The Direct Marketing Association (DMA) is a trade group made up of all those pesky companies we have to thank for telemarketing, spam, and junk mail, among others. The group…

Alcohol and Tobacco Tax and Trade Bureau

Consumer Basics

Alcohol and Tobacco Tax and Trade Bureau

In addition to collecting federal excise taxes on alcohol, tobacco, firearms, and ammunition, TTB is also responsible for assuring compliance with federal tobacco and alcohol labeling and marketing requirements.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

FDA Registered, Cleared, Approved: What’s the Difference?

Consumer Basics

FDA Registered, Cleared, Approved: What’s the Difference?

Medical devices like to tout their status with the FDA. But what’s behind these terms?

Who Can You Complain to at the Federal Level?

Consumer Basics

Who Can You Complain to at the Federal Level?

A topic-by-topic list of federal agencies that deal with deceptive advertising.

The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

Bait & Switch Advertising

Consumer Basics

Bait & Switch Advertising

Advertised deals get consumers in the door but not necessarily the price or product they wanted.

Securities and Exchange Commission

Consumer Basics

Securities and Exchange Commission

The stated mission of the U.S. Securities and Exchange Commission (SEC), which was created in 1934, is to “protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation.

What to Know about Sponsored Content

Consumer Basics

What to Know about Sponsored Content

It’s getting harder to distinguish advertisements from objective content.

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

What Does Made in the USA Really Mean?

Consumer Basics

What Does Made in the USA Really Mean?

When does a product truly meet the requirements for a Made in USA label?

Digital Advertising Alliance

Consumer Basics

Digital Advertising Alliance

The Digital Advertising Alliance (DAA) is a self-regulatory organization for online behavorial advertising, or OBA. The DAA is made up of several large media and marketing associations, including the American…

Self-regulation in the Alcohol Industry

Consumer Basics

Self-regulation in the Alcohol Industry

The alcohol industry’s self-regulation efforts have historically focused on three main areas – drunk driving, underage drinking, and problem drinking – and have achieved what many observers say is a…

U.S. Department of Justice

Consumer Basics

U.S. Department of Justice

The U.S. Department of Justice (DOJ), which is led by the Attorney General, is the federal executive department responsible for enforcing federal laws. Among other things, it works with other…

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Deceptive Marketing 101: Recyclable Claims

Engagement Marketing

Viral Marketing

Puffery – A Marketer’s Right To Lie

State-by-State Resources

U.S.D.A. National Organic Program

Direct Marketing Association

Alcohol and Tobacco Tax and Trade Bureau

Federal Laws Governing Ads

FDA Registered, Cleared, Approved: What’s the Difference?

Who Can You Complain to at the Federal Level?

The Fine Print – Read It

Bait & Switch Advertising

Securities and Exchange Commission

What to Know about Sponsored Content

Product Placement

What Does Made in the USA Really Mean?

Digital Advertising Alliance

Self-regulation in the Alcohol Industry

U.S. Department of Justice