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The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

The Lure of the Before and After

Consumer News

The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented. The before shots…

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

Picture perfected marketing

Media Coverage

Picture perfected marketing

Janelle Nanos, Boston Globe

TINA.org’s Year in Review 2021

Blog

TINA.org’s Year in Review 2021

Here’s what we accomplished in 2021 with your help.

Roblox Metaverse Playing Games with Consumers

Consumer News

Roblox Metaverse Playing Games with Consumers

TINA.org files complaint with the FTC concerning deceptive advertising on Roblox.

TINA.org Reports Meal Kit Giant HelloFresh to FTC

Press Release

TINA.org Reports Meal Kit Giant HelloFresh to FTC

MADISON, CONN. June 22, 2022 While millions of Americans struggle with rising food prices and empty store shelves, meal kit retailer HelloFresh advertises “delicious meals delivered to your door,” enticing consumers…

The Higg Index

Ad Alert

The Higg Index

Sustainability ratings tool comes under fire.

Discounts on Boohoo.com

Class Action

Discounts on Boohoo.com

Allegations: Falsely advertising discounts from artificially inflated reference prices

Regulators Act on TINA.org’s Complaint Against Rihanna’s Savage X Fenty

Press Release

Regulators Act on TINA.org’s Complaint Against Rihanna’s Savage X Fenty

MADISON, CONN. December 1, 2022 – Acting on a complaint filed by ad watchdog, truthinadvertising.org (TINA.org), California regulators have reached a settlement with lingerie company Savage X Fenty, originally a joint venture between…

The Proliferation of Greenwashing