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The Fundamental Takeaway from FTC v Vemma

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The Fundamental Takeaway from FTC v Vemma

Vemma settlement clarifies FTC’s position on what constitutes a legitimate MLM.

Perfect Food, Imperfect Packaging

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Perfect Food, Imperfect Packaging

Is this green super food supplement slack-filled or packed down?

I Propose a National Ordinary Day

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I Propose a National Ordinary Day

Maybe we should re-think all of those national fill-in-the-blank days.. maybe not.

Former FTC Economist’s Response & Thoughts on Vemma

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Former FTC Economist’s Response & Thoughts on Vemma

Getting to the bottom of affiliate vs. customer.

Former FTC Economist Calls for Federal Pyramid Scheme Rule

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Former FTC Economist Calls for Federal Pyramid Scheme Rule

FTC case-by-case prosecution of pyramid schemes not enough to deter them.

What You Should Know about the FTC’s Action against Vemma

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What You Should Know about the FTC’s Action against Vemma

Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…

Not Your Grandma’s Tupperware: MLMs vs Pyramid Schemes

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Not Your Grandma’s Tupperware: MLMs vs Pyramid Schemes

More needs to be done to shut down pyramid schemes.

Red Bull Settlement: It’s NOT about the Wings

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Red Bull Settlement: It’s NOT about the Wings

This proposed agreement is not as absurd as media coverage may have led you to believe.

Puffery – A Marketer’s Right To Lie

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Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.

Weekly Legal Roundup

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Weekly Legal Roundup

During the week of February 4, 2013, digestion, food, and make-up bubbled to the top of the legal I-think-you’re-lying-to-me landscape. Three new false advertising class actions were filed: Maybelline was…

A .org Does not a Non-Profit Make

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A .org Does not a Non-Profit Make

Change.org, among other sites, has turned me into what some might call a charity slacktivist. Over the past year or so, from the comfort of my own couch, I’ve signed…

Kevin Trudeau – one heck of a salesman or one heck of a liar?

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Kevin Trudeau – one heck of a salesman or one heck of a liar?

Self-described “consumer advocate” and “exposer of corporate and government corruption,” this convicted felon lost the latest round in his decade long battle with the FTC. On November 29, 2011, the…

Period Tracker Capitalizes on Post-Roe Fears