Seven Ad Claim Pet Peeves Consumer News Seven Ad Claim Pet Peeves Pet owners, take note: These products may not be deserving of your doggie dollars.
5 Ad Claims that Don’t Score Consumer News 5 Ad Claims that Don’t Score Don’t be blindsided by these promotions made by companies who advertise in the Super Bowl.
Food Labeling – Meaningless Terminology Consumer News Food Labeling – Meaningless Terminology Consumer advocates agree better nutrition labels are needed.
Five Ad Trends to Red Flag in 2016 Consumer News Five Ad Trends to Red Flag in 2016 New fads, new ads.
What’s Behind Your Halloween Haul? Consumer News What’s Behind Your Halloween Haul? What you should know about some of the candy in your trick-or-treat bag.
Pump the Brakes on Those Green Claims Consumer News Pump the Brakes on Those Green Claims Eco-minded car shoppers remember these terms.
9 Earth-Friendly Claims to Watch Out for This Earth Day Consumer News 9 Earth-Friendly Claims to Watch Out for This Earth Day Green marketing claims you should think twice about.
Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval Consumer News Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval Nonprofit says certification label appearing on such goods as Chiquita bananas misleads consumers.
Six Super Bowl Advertisers Offsides on the Truth Consumer News Six Super Bowl Advertisers Offsides on the Truth TINA.org’s Big Game scorecard on companies under fire for deceptive ads.
Lawmakers Raise Questions about Deceptive Marketing in Solar Industry Consumer News Lawmakers Raise Questions about Deceptive Marketing in Solar Industry What are the hidden costs of solar leases?
Does the Executive Suite Match the Empowerment Message in the Ad? Consumer News Does the Executive Suite Match the Empowerment Message in the Ad? Here’s what the Super Bowl’s #likeagirl ad really means.
Five Suspicious Super Bowl Ad Claims Consumer News Five Suspicious Super Bowl Ad Claims Take these with a grain of salt.
How Green is that Fuel-Efficient Car? Consumer News How Green is that Fuel-Efficient Car? It’s all in the math and how you define some terms.
It Ain’t Easy Being Green Consumer News It Ain’t Easy Being Green FTC cracks down on “biodegradable” claims.
ASA Upholds Audi Mileage Complaint Consumer News ASA Upholds Audi Mileage Complaint The ASA ruled that Volkswagen overstated mileage claims on the Audi A3 TDI.
Pink Ribbon Doesn’t Always Indicate A Healthy Buy Consumer News Pink Ribbon Doesn’t Always Indicate A Healthy Buy Should breast cancer foundations accept cash from companies selling these products?
Energy Star Asks for a Mulligan Consumer News Energy Star Asks for a Mulligan If you’ve ever shopped around for a household appliance or new heating system, you’ve probably seen this sticker: Energy Star was created in 1992 by the U.S. Environmental Protection Agency…
Green or Shady: Eco Friendly Scams Consumer News Green or Shady: Eco Friendly Scams We’ve all seen and heard the terms “green,” “eco-friendly,” “natural,” “environmentally safe,” and “ozone friendly” in ads or on product labels. Marketers across the globe have used these terms to…