Health Claims
Consumers looking to improve their health need to be wary of deceptive marketing.
Health Claims
Unsubstantiated health claims are made by many different types of companies, including supplement retailers, MLMs and device makers.
What You Need to Know
Seen or heard a deceptive ad? Report an Ad
Legal Actions
TruHeight
TINA.org submitted a comment to the FTC supporting a proposed consent order reached in a case the agency filed against TruHeight alleging deceptive growth claims and fabricated reviews.
Prevagen
TINA.org found supplement company claiming its product could improve memory without having the necessary competent or reliable scientific evidence.
Goop
TINA.org investigation found company using unsubstantiated health and disease-treatment claims to market many of its products.
FDA Dietary Supplements Comment
E-Cigarettes Comment
In the Press
Roblox ads enticed, targeted kids as young as 5 to try caffeinated potato chips, watchdog says
Lisa Fickenscher, New York Post
The Regulatory Loopholes Behind Prevagen’s Rise
Sara Talpos, Med Shadow
Perimenopause is the new buzzword in the business of women’s health
Sarah Todd, STAT News
The Latest
Milton: Thoughtfully Yours
The best gifts aren’t just wrapped. They’re chosen with you in mind.
By the Numbers: Allulose Class-Action Lawsuits
MyIQ.com
CATrends: Unscented Deodorants and Antiperspirants
MLMs Are Consistently Leaving Participants Behind
The Danger of Loosely Regulated Supplements
Class Actions
Information about relevant class actions filed around the country.
Celsius Energy Drinks
Case Name (Date)
Nielsen et al. v. Celsius Holdings, Inc. et al.
26-cv-4113, W.D. Wash.
(Oct. 2026)
Valente et al. v. Celsius Holdings, Inc. et al.
26-cv-13271, N.D. Ill.
(Oct. 2026)
Product/Service
Celsius energy drinks
Allegations
Falsely advertising that products boost metabolism and burn fat, while failing to disclose that the supporting studies were funded by Celsius
Status
Pending
Celsius Energy Drinks
Case Name (Date)
Nielsen et al. v. Celsius Holdings, Inc. et al.
26-cv-4113, W.D. Wash.
(Oct. 2026)
Valente et al. v. Celsius Holdings, Inc. et al.
26-cv-13271, N.D. Ill.
(Oct. 2026)
Product/Service
Celsius energy drinks
Allegations
Falsely advertising that products boost metabolism and burn fat, while failing to disclose that the supporting studies were funded by Celsius
Status
Pending
Mommy’s Bliss Kids Sleep Gummies
Product/Service
Mommy’s Bliss Kids Sleep Gummies
Allegations
Misleadingly marketing melatonin products as safe and effective for treating children’s insomnia and sleeplessness when melatonin is not safe for children and the products lack FDA approval
Status
Pending
Mommy’s Bliss Kids Sleep Gummies
Case Name (Date)
Martinez et al. v. Mom Enterprises, LLC
26-cv-5834, S.D. Cal.
(Oct. 2026)
Product/Service
Mommy’s Bliss Kids Sleep Gummies
Allegations
Misleadingly marketing melatonin products as safe and effective for treating children’s insomnia and sleeplessness when melatonin is not safe for children and the products lack FDA approval
Status
Pending
Equate Maximum Strength and Nighttime Sleep-Aids
Product/Service
Equate Maximum Strength and Nighttime Sleep-Aids
Allegations
Falsely marketing products as “non habit-forming” when their active ingredient diphenhydramine can lead to dependence and abuse
Status
Pending
Equate Maximum Strength and Nighttime Sleep-Aids
Case Name (Date)
Larsen et al. v. Walmart Inc.
26-cv-5753, C.D. Cal.
(Sept. 2026)
Product/Service
Equate Maximum Strength and Nighttime Sleep-Aids
Allegations
Falsely marketing products as “non habit-forming” when their active ingredient diphenhydramine can lead to dependence and abuse
Status
Pending
XanRelax and Addall
Product/Service
XanRelax and Addall
Allegations
Misleadingly labeling products as “dietary supplements” when they contain illegal ingredients and thus do not meet the definition of “dietary supplement” under federal law
Misleadingly using the name XanRelax to make consumers believe the product provides benefits similar to the prescription drug Xanax
Misleadingly using the name Addall to make consumers believe the product provides benefits similar to the prescription drug Adderall
Falsely marketing products as able to treat, cure, and prevent diseases, including depression, anxiety, and ADHD, and without FDA approval to do so
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
XanRelax and Addall
Case Name (Date)
Brown et al. v. ZMB Enterprises LLC
22-cv-54, S.D. Cal.
(Jan. 2022)
Product/Service
XanRelax and Addall
Allegations
Misleadingly labeling products as “dietary supplements” when they contain illegal ingredients and thus do not meet the definition of “dietary supplement” under federal law
Misleadingly using the name XanRelax to make consumers believe the product provides benefits similar to the prescription drug Xanax
Misleadingly using the name Addall to make consumers believe the product provides benefits similar to the prescription drug Adderall
Falsely marketing products as able to treat, cure, and prevent diseases, including depression, anxiety, and ADHD, and without FDA approval to do so
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Bodywell Cellphone Chips
Product/Service
Bodywell cellphone chips
Allegations
Falsely advertising that products provide various health benefits – including that they reduce the amount of radiation that a brain absorbs by 80 percent and the temperature of a brain by 50 percent; reduce headaches, hand pain and anxiety; and improve sleep quality and mental clarity – when the products do not provide any of the advertised benefits
Status
Pending
Bodywell Cellphone Chips
Case Name (Date)
Hoffman et al. v. Haim Einhorn et al.
26-cv-1414, D.N.J.
(Jan. 2026)
Product/Service
Bodywell cellphone chips
Allegations
Falsely advertising that products provide various health benefits – including that they reduce the amount of radiation that a brain absorbs by 80 percent and the temperature of a brain by 50 percent; reduce headaches, hand pain and anxiety; and improve sleep quality and mental clarity – when the products do not provide any of the advertised benefits
Status
Pending