Health Claims
Consumers looking to improve their health need to be wary of deceptive marketing.
Health Claims
Unsubstantiated health claims are made by many different types of companies, including supplement retailers, MLMs and device makers.
What You Need to Know
Seen or heard a deceptive ad? Report an Ad
Legal Actions
TruHeight
TINA.org submitted a comment to the FTC supporting a proposed consent order reached in a case the agency filed against TruHeight alleging deceptive growth claims and fabricated reviews.
Prevagen
TINA.org found supplement company claiming its product could improve memory without having the necessary competent or reliable scientific evidence.
Goop
TINA.org investigation found company using unsubstantiated health and disease-treatment claims to market many of its products.
FDA Dietary Supplements Comment
E-Cigarettes Comment
In the Press
Roblox ads enticed, targeted kids as young as 5 to try caffeinated potato chips, watchdog says
Lisa Fickenscher, New York Post
The Regulatory Loopholes Behind Prevagen’s Rise
Sara Talpos, Med Shadow
Perimenopause is the new buzzword in the business of women’s health
Sarah Todd, STAT News
The Latest
Dunkin’ | Pumpkin Spice ft. Rachel Dratch, Emma Bunton and Geri Halliwell
The Pumpkin Spice Signature Latte origin story.
Eskiin
Alani Nu Facing Increased Scrutiny over Marketing to Kids
TINA.org Prompts Removal of Anti-Aging Products from Roblox Game
Does Gatorade ‘Hydrate Better than Water’?
The Danger of Loosely Regulated Supplements
Class Actions
Information about relevant class actions filed around the country.
XanRelax and Addall
Product/Service
XanRelax and Addall
Allegations
Misleadingly labeling products as “dietary supplements” when they contain illegal ingredients and thus do not meet the definition of “dietary supplement” under federal law
Misleadingly using the name XanRelax to make consumers believe the product provides benefits similar to the prescription drug Xanax
Misleadingly using the name Addall to make consumers believe the product provides benefits similar to the prescription drug Adderall
Falsely marketing products as able to treat, cure, and prevent diseases, including depression, anxiety, and ADHD, and without FDA approval to do so
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
XanRelax and Addall
Case Name (Date)
Brown et al. v. ZMB Enterprises LLC
22-cv-54, S.D. Cal.
(Jan. 2022)
Product/Service
XanRelax and Addall
Allegations
Misleadingly labeling products as “dietary supplements” when they contain illegal ingredients and thus do not meet the definition of “dietary supplement” under federal law
Misleadingly using the name XanRelax to make consumers believe the product provides benefits similar to the prescription drug Xanax
Misleadingly using the name Addall to make consumers believe the product provides benefits similar to the prescription drug Adderall
Falsely marketing products as able to treat, cure, and prevent diseases, including depression, anxiety, and ADHD, and without FDA approval to do so
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Bodywell Cellphone Chips
Product/Service
Bodywell cellphone chips
Allegations
Falsely advertising that products provide various health benefits – including that they reduce the amount of radiation that a brain absorbs by 80 percent and the temperature of a brain by 50 percent; reduce headaches, hand pain and anxiety; and improve sleep quality and mental clarity – when the products do not provide any of the advertised benefits
Status
Pending
Bodywell Cellphone Chips
Case Name (Date)
Hoffman et al. v. Haim Einhorn et al.
26-cv-1414, D.N.J.
(Jan. 2026)
Product/Service
Bodywell cellphone chips
Allegations
Falsely advertising that products provide various health benefits – including that they reduce the amount of radiation that a brain absorbs by 80 percent and the temperature of a brain by 50 percent; reduce headaches, hand pain and anxiety; and improve sleep quality and mental clarity – when the products do not provide any of the advertised benefits
Status
Pending
Crest Pro-Health
Product/Service
Crest Pro-Health toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions and other oral health conditions
Status
Pending
Crest Pro-Health
Case Name (Date)
Oliver et al. v. The Procter & Gamble Co.
26-cv-3859, S.D. Cal.
(July 2026)
Product/Service
Crest Pro-Health toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions and other oral health conditions
Status
Pending
Colgate Total
Product/Service
Colgate Total toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions, and other oral health conditions
Status
Pending
Colgate Total
Case Name (Date)
Walsh et al. v. The Colgate-Palmolive Co.
26-cv-3858, S.D. Cal.
(July 2026)
Product/Service
Colgate Total toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions, and other oral health conditions
Status
Pending
Sensodyne and Parodontax Toothpastes
Product/Service
Sensodyne and Parodontax toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions, and other oral health conditions
Status
Pending
Sensodyne and Parodontax Toothpastes
Case Name (Date)
Garland et al. v. Haleon US, Inc.
26-cv-3855, S.D. Cal.
(July 2026)
Product/Service
Sensodyne and Parodontax toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions, and other oral health conditions
Status
Pending