Health Claims
Consumers looking to improve their health need to be wary of deceptive marketing.
Health Claims
Unsubstantiated health claims are made by many different types of companies, including supplement retailers, MLMs and device makers.
What You Need to Know
Seen or heard a deceptive ad? Report an Ad
Legal Actions
TruHeight
TINA.org submitted a comment to the FTC supporting a proposed consent order reached in a case the agency filed against TruHeight alleging deceptive growth claims and fabricated reviews.
Prevagen
TINA.org found supplement company claiming its product could improve memory without having the necessary competent or reliable scientific evidence.
Goop
TINA.org investigation found company using unsubstantiated health and disease-treatment claims to market many of its products.
FDA Dietary Supplements Comment
E-Cigarettes Comment
In the Press
Roblox ads enticed, targeted kids as young as 5 to try caffeinated potato chips, watchdog says
Lisa Fickenscher, New York Post
The Regulatory Loopholes Behind Prevagen’s Rise
Sara Talpos, Med Shadow
Perimenopause is the new buzzword in the business of women’s health
Sarah Todd, STAT News
The Latest
TINA.org Prompts Removal of Anti-Aging Products from Roblox Game
What were these adult skincare products doing in this 13+ Roblox experience?
Does Gatorade ‘Hydrate Better than Water’?
CATrends: False HEPA Claims
Hike Footwear
TINA.org Supports FTC’s Settlement with TruHeight
FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Class Actions
Information about relevant class actions filed around the country.
Bodywell Cellphone Chips
Product/Service
Bodywell cellphone chips
Allegations
Falsely advertising that products provide various health benefits – including that they reduce the amount of radiation that a brain absorbs by 80 percent and the temperature of a brain by 50 percent; reduce headaches, hand pain and anxiety; and improve sleep quality and mental clarity – when the products do not provide any of the advertised benefits
Status
Pending
Bodywell Cellphone Chips
Case Name (Date)
Hoffman et al. v. Haim Einhorn et al.
26-cv-1414, D.N.J.
(Jan. 2026)
Product/Service
Bodywell cellphone chips
Allegations
Falsely advertising that products provide various health benefits – including that they reduce the amount of radiation that a brain absorbs by 80 percent and the temperature of a brain by 50 percent; reduce headaches, hand pain and anxiety; and improve sleep quality and mental clarity – when the products do not provide any of the advertised benefits
Status
Pending
Crest Pro-Health
Product/Service
Crest Pro-Health toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions and other oral health conditions
Status
Pending
Crest Pro-Health
Case Name (Date)
Oliver et al. v. The Procter & Gamble Co.
26-cv-3859, S.D. Cal.
(July 2026)
Product/Service
Crest Pro-Health toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions and other oral health conditions
Status
Pending
Colgate Total
Product/Service
Colgate Total toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions, and other oral health conditions
Status
Pending
Colgate Total
Case Name (Date)
Walsh et al. v. The Colgate-Palmolive Co.
26-cv-3858, S.D. Cal.
(July 2026)
Product/Service
Colgate Total toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions, and other oral health conditions
Status
Pending
Sensodyne and Parodontax Toothpastes
Product/Service
Sensodyne and Parodontax toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions, and other oral health conditions
Status
Pending
Sensodyne and Parodontax Toothpastes
Case Name (Date)
Garland et al. v. Haleon US, Inc.
26-cv-3855, S.D. Cal.
(July 2026)
Product/Service
Sensodyne and Parodontax toothpastes
Allegations
Falsely marketing that products improve gum health and treat gingivitis when the sodium lauryl sulfate in them can cause gum and mouth tissue damage, inflammation, allergic reactions, and other oral health conditions
Status
Pending
Unisom SleepGels, PM Pain, and SleepMinis
Case Name (Date)
Amaral et al. v. Chattem Inc. d/b/a Opella North America and Sanofi-Aventis U.S. LLC
26-cv-5474, N.D. Cal.
(June 2026)
Product/Service
Unisom SleepGels, PM Pain, SleepMinis
Allegations
Falsely marketing products as “non-habit forming” when their active ingredient (diphenhydramine HCI) can lead to dependence and abuse
Status
Pending
Unisom SleepGels, PM Pain, and SleepMinis
Case Name (Date)
Amaral et al. v. Chattem Inc. d/b/a Opella North America and Sanofi-Aventis U.S. LLC
26-cv-5474, N.D. Cal.
(June 2026)
Product/Service
Unisom SleepGels, PM Pain, SleepMinis
Allegations
Falsely marketing products as “non-habit forming” when their active ingredient (diphenhydramine HCI) can lead to dependence and abuse
Status
Pending