Tom’s Toothpaste

April 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed.

March 2016: A federal judge granted final approval of a settlement of this lawsuit. According to the settlement terms, class members may receive a $4 refund for each Tom’s of Maine product purchased (for up to seven products). In addition, the company agreed to make changes to its marketing – including providing information about ingredients on its website, providing its website address on product packaging, and printing the company’s definition of “natural” on the product packaging – for a period of three years. Later in March, an objector filed a Notice of Appeal regarding the approval of the settlement.

March 2014: A class-action lawsuit was filed against Tom’s of Maine, Inc. for allegedly misleadingly marketing Tom’s Toothpaste as “all natural” when it actually contains chemically-processed ingredients. (Gay et al v. Tom’s of Maine, Inc., Case No. 14-cv-60604, S. D. FL.).

For more information about natural claims, click here.