Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes
Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic
Tom’s Toothpaste
April 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed.
March 2016: A federal judge granted final approval of a settlement of this lawsuit. According to the settlement terms, class members may receive a $4 refund for each Tom’s of Maine product purchased (for up to seven products). In addition, the company agreed to make changes to its marketing – including providing information about ingredients on its website, providing its website address on product packaging, and printing the company’s definition of “natural” on the product packaging – for a period of three years. Later in March, an objector filed a Notice of Appeal regarding the approval of the settlement.
March 2014: A class-action lawsuit was filed against Tom’s of Maine, Inc. for allegedly misleadingly marketing Tom’s Toothpaste as “all natural” when it actually contains chemically-processed ingredients. (Gay et al v. Tom’s of Maine, Inc., Case No. 14-cv-60604, S. D. FL.).
For more information about natural claims, click here.
Class-Action Tracker
Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste
Allegations: Marketing products as safe, healthy, natural, and effective
Tom’s Activated Charcoal Toothpastes
Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
Colgate and Tom’s of Maine Toothpastes
Allegations: Falsely advertising toothpaste tubes as recyclable
Tom’s of Maine Toothpastes
Allegations: False natural claims
Tom’s Wicked Fresh! Mouthwash
Allegations: False natural claims
Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste
Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Tom’s of Maine Toothpastes and Deodorants
Allegations: False natural claims
Tom’s of Maine Deodorants
Allegations: Deceptively using slack-filled containers
Tom’s Toothpastes
Various Tom’s of Maine Products
Tom’s of Maine Toothpaste
Tom’s of Maine Natural Claims
Tom’s Toothpaste Products
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