Sea Salt Popcorners
Allegations: Deceptively using slack-filled packaging that is more than half empty
KeVita Kombucha Beverages
In October 2017, a class-action lawsuit was filed against KeVita Inc. and Pepsico for allegedly deceptively marketing that KeVita Master Brew kombucha products have probiotics and provide various health benefits – such as digestive health benefits – when, according to the complaint, such claims are not true because the drinks are pasteurized, which kills the healthy probiotics in them. (Brenner et al v. KeVita Inc. and Pepsico Inc., Case No. 56-2017-00502340, California Superior Court – Ventura County)
Class-Action Tracker
Various Quaker Oats Bars and Cereals
Allegations: Failing to disclose that products contain, or are at risk of containing, salmonella
Pure Leaf Tea
Allegations: Falsely marketing products as “Brewed in USA”
Smartfood Popcorns
Allegations: Falsely marketing products as containing no artificial flavors or preservatives
Quaker Oats Granola Bars, Oatmeals, and Cereals
Allegations: Failing to disclose that products contain a dangerous pesticide
Quaker Oats Granola Bars, Cereals, and Other Products
Allegations: Marketing products as high quality and beneficial to health without disclosing that they contain, or are at risk of containing, a harmful bacteria
IZZE Sparkling Juices
Allegations: Falsely marketing juices as containing “no preservatives”
Ceres Juices
Allegations: Misleadingly marketing products as “100% Juice Blend[s]” that contain “No Preservatives”
Chocolate in Starbucks, Mars, and The Quaker Oats Company Products
Allegations: Misleadingly representing that cocoa has been harvested following ethical and environmentally responsible standards
Gatorade Fit
Allegations: Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such…
SIMPLY Granola Products
Allegations: Falsely marketing products as if the only ingredients are the ones shown on the front label
Quaker Granola Bars
Allegations: Falsely advertising products as having “No Artificial Preservatives”
Tostitos Hint of Lime Chips
Allegations: Misleadingly marketing that lime is a flavoring ingredient in the chips when the ingredients list reveals the chips do not contain any limes and the flavor comes from unspecified…
Ruffles Baked Cheddar and Sour Cream Potato Chips
Allegations: Misleadingly marketing that sour cream is a flavoring ingredient when the sour cream flavor comes from an artificial ingredient
Quaker Oats Products
Ruffles Baked Cheddar and Sour Cream Potato Chips
Naked Pure Coconut Water
Ruffles Cheddar & Sour Cream Potato Chips
Trop 50 Fruit Juices and other Tropicana Drinks
Ruffles Cheddar and Sour Cream Potato Chips
Tropicana Essentials Probiotics Fruit Juices
Tropicana Orange Juice
Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D
Diet Pepsi
Various Quaker Oats Products
Izze Sparkling Beverages
Pure Leaf Iced Tea “All Natural” Claims
Quaker Oats Natural Claims
Frito-Lay’s Food Products
Naked Juice
Frito-Lay’s Pretzels
Lay’s Potato Chips, Fritos, and Other Frito-Lay Snacks
Pepsi One
Pepsi One Soft Drinks
Pepsi Soft Drinks
Frito-Lay “All Natural” Bean Dip
Quaker Oats Maple & Brown Sugar Instant Oatmeal
Naked Pressed Juices
Frito-Lay Salt and Vinegar Potato Chips
Naked Beverages
PepsiCo Beverages
Spitz Sunflower Seeds
Izze Sodas
Pepsi One and Diet Pepsi
The Latest
Energy Drinks Are Surging. So Are Their Caffeine Levels.
Julie Creswell, The New York Times
CATrends: Where’s the Fruit?
How much of the real fruit pictured on the label actually makes it in these products?
Doritos Dinamita Chile Limón Flavored Rolled Tortilla Chips
PepsiCo marketing team appears to botch translation.
Ad or Not? Kris, Kendall Jenner and Proactiv
Fans decry mom’s crocodile tears in teaser post that turns out to be spon con.
Winter Olympics Stumble Out the Gate Re #Ad Disclosure
These brand-relationship disclosures are far from world-class.