
Pure Leaf Tea
Allegations: Falsely marketing products as “Brewed in USA”
In October 2017, a class-action lawsuit was filed against KeVita Inc. and Pepsico for allegedly deceptively marketing that KeVita Master Brew kombucha products have probiotics and provide various health benefits – such as digestive health benefits – when, according to the complaint, such claims are not true because the drinks are pasteurized, which kills the healthy probiotics in them. (Brenner et al v. KeVita Inc. and Pepsico Inc., Case No. 56-2017-00502340, California Superior Court – Ventura County)
Allegations: Falsely marketing products as “Brewed in USA”
Allegations: Falsely marketing products as containing no artificial flavors or preservatives
Allegations: Failing to disclose that products contain a dangerous pesticide
Allegations: Failing to disclose that products contain, or are at risk of containing, salmonella
Allegations: Marketing products as high quality and beneficial to health without disclosing that they contain, or are at risk of containing, a harmful bacteria
Allegations: Falsely marketing juices as containing “no preservatives”
Allegations: Misleadingly marketing products as “100% Juice Blend[s]” that contain “No Preservatives”
Allegations: Misleadingly representing that cocoa has been harvested following ethical and environmentally responsible standards
Allegations: Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such…
Allegations: Falsely marketing products as if the only ingredients are the ones shown on the front label
Allegations: Falsely advertising products as having “No Artificial Preservatives”
Allegations: Misleadingly marketing that lime is a flavoring ingredient in the chips when the ingredients list reveals the chips do not contain any limes and the flavor comes from unspecified…
Allegations: Misleadingly marketing that sour cream is a flavoring ingredient when the sour cream flavor comes from an artificial ingredient
Julie Creswell, The New York Times
How much of the real fruit pictured on the label actually makes it in these products?
PepsiCo marketing team appears to botch translation.
Fans decry mom’s crocodile tears in teaser post that turns out to be spon con.
These brand-relationship disclosures are far from world-class.