
Nivea Nourish By Nature and Naturally Good Products
Allegations: Falsely marketing that products contain a specific amount of naturally derived ingredients
Akes et al. v. Beiersdorf, Inc.
22-cv-869, D. Conn.
(July 2022)
Coppertone Sport Mineral FACE sunscreen lotion
Misleadingly marketing sunscreen as if it is specifically formulated for use on the face when it isn’t
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Allegations: Falsely marketing that products contain a specific amount of naturally derived ingredients
Allegations: Falsely marketing products as containing “No Preservatives”
Allegations: Misrepresenting that its Baby and Children’s products are more suitable for babies and children
Allegations: Failing to disclose that products contain dangerously high levels of the carcinogen benzene
Allegations: Failing to disclose sunscreens contain the carcinogen benzene
Allegations: Falsely marketing products as “Pure & Simple”
Allegations: Misleadingly marketing sunscreens as mineral-based when they often contain more chemical active ingredients than mineral active ingredients
Allegations: Marketing sunscreens as “safe and gentle on a baby’s skin” when they contain the carcinogen benzophenone
See how you stack up.
Don’t get burned by these sunscreen claims.
The The Advertising Standards Authority (ASA) is a self-regulatory body that monitors advertising in the United Kingdom. has upheld a complaint concerning a Nivea Vital moisturizing cream advertisement. The ad…