Almay
TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
Almay’s Hypoallergenic Products
In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other dangerous ingredients. (Plaintiffs amended their complaint in December 2018.) (Flint et al v. Revlon, Inc., Revlon Consumer Products Corp., and Almay, Inc., Case No. 18-cv-6992, S. D. NY.)
For more of TINA.org’s coverage of cosmetics, click here.
Legal Action
Class-Action Tracker
Almay Cosmetics Containing PFAs
Allegations: Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients
The Latest
Target Misses the Mark with Made in USA Claims
TINA.org probe finds widespread examples of false and deceptive “Made in the USA” product representations.
Deceptive Ads 2015
US Senator Urges FTC to Step Up Made in USA Policing
Letter to agency follows TINA.org complaint to FTC regarding USA misrepresentation on Walmart.com.
TINA.org Reports Walmart’s Made in USA Mess to FTC
False and deceptive made in USA representations prompts action.
‘Almay Simply American’ Slogan Gets a Makeover
Changes come after TINA.org files complaint.