Class Action

Almay’s Hypoallergenic Products

Class Action

Almay’s Hypoallergenic Products

In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other dangerous ingredients. (Plaintiffs amended their complaint in December 2018.) (Flint et al v. Revlon, Inc., Revlon Consumer Products Corp., and Almay, Inc., Case No. 18-cv-6992, S. D. NY.)

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Legal Action

Almay

Almay

TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…


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‘Almay Simply American’ Slogan Gets a Makeover

Press Release

‘Almay Simply American’ Slogan Gets a Makeover

Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…


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