Almay
TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
Almay’s Hypoallergenic Products
Case Name (Date)
Flint et al. v. Revlon, Inc., Revlon Consumer Products Corp., and Almay, Inc.
18-cv-6992, S.D.N.Y.
(Aug. 2018)
Product/Service
Almay products, including Truly Lasting Color Liquid Makeup and Clear Complexion Concealer
Allegations
Misleadingly marketing products as hypoallergenic when they contain allergens, irritants, and other dangerous ingredients
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Legal Action
Class-Action Tracker
Almay Makeup Remover Towelettes and Pads
Allegations: Falsely marketing products as biodegradable
Almay Cosmetics Containing PFAs
Allegations: Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients
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