Almay
TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
Almay’s Hypoallergenic Products
Case Name (Date)
Flint et al. v. Revlon, Inc., Revlon Consumer Products Corp., and Almay, Inc.
18-cv-6992, S.D.N.Y.
(Aug. 2018)
Product/Service
Almay products, including Truly Lasting Color Liquid Makeup and Clear Complexion Concealer
Allegations
Misleadingly marketing products as hypoallergenic when they contain allergens, irritants, and other dangerous ingredients
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Legal Action
Class-Action Tracker
Almay Makeup Remover Towelettes and Pads
Allegations: Falsely marketing products as biodegradable
Almay Cosmetics Containing PFAs
Allegations: Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients
The Latest
‘Almay Simply American’ Slogan Gets a Makeover
Changes come after TINA.org files complaint.
‘Almay Simply American’ Slogan Gets a Makeover
Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…
Walmart Website Riddled with Deceptive Made in USA Claims
TINA.org investigation finds more than 100 USA labeling errors.
‘Almay Simply American’ Campaign Simply Not True
Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…
‘Almay Simply American’ Simply Not True
TINA.org investigation finds that a vast majority of the company’s cosmetics do not fit the legal standard for Made in USA.