Kimberly-Clark Corp.
Brands
The Latest
Worst False Ad Settlements of 2025
Some class-action settlements that left consumers out in the cold.
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
Worst False Ad Settlements of 2022
Five class-action settlements that left consumers behind in 2022.
Huggies
NAD recommends changes after Pampers makes a stink over competing diaper brand’s ad claims.
Depend Underwear
You can’t always *depend* on the picture on the packaging.
TINA.org Reports Walmart’s Made in USA Mess to FTC
False and deceptive made in USA representations prompts action.
Kimberly-Clark Sued over Ebola Protection Gowns
Class-action lawsuit alleges company misled the health care industry.
Class-Action Tracker
Huggies Little Movers
Allegations: Falsely marketing products as hypoallergenic
Kimberly-Clark Flushable Wipes
Allegations: Misleadingly marketing wipes as “flushable”
Huggies Simply Clean Fragrance Free Baby Wipes
Allegations: Misleadingly marketing products as clean, gentle, safe, hypoallergenic, and plant-based
U by KOTEX Click Products
Allegations: Misleadingly marketing products as free of harmful ingredients without disclosing that they contain lead
U by KOTEX Click
Allegations: Failing to disclose that products contain lead
Huggies Simply Clean Fragrance Free Baby Wipes
Allegations: Failing to disclose that products contain or are at risk of containing harmful per- and polyfluoroalkyl substances (PFAS)
U by Kotex Products
Allegations: Failing to disclose that products contain or at risk of containing an unsafe amount of lead
Scott ComfortPlus Mega Roll Toilet Paper
Allegations: Products contain less toilet paper than represented on the front labels
Huggies Diapers
Allegations: Deceptively marketing diapers as safe when they contain a skin irritant
Huggies Natural Care Baby Wipes
Allegations: Falsely marketing wipes as “plant-based”
Kleenex Germ Removal Wet Wipes
Allegations: Falsely marketing Kleenex Germ Removal Wet Wipes
Huggies Snug & Dry
Allegations: Misleadingly advertising diapers as safe and gentle without disclosing that they may cause rashes, blistering, peeling, and chemical burns
Scott Naturals Flushable Cleansing Cloths
Huggies Natural Care Baby Wipes
Huggies Snug & Dry Diapers
Huggies Natural Baby Wipes
Several Brands of Flushable Wipes
MICROCOOL* Breathable High Performance Surgical Gowns
Kleenex® Cottonelle® Fresh Care Flushable Wipes and More
Cottonelle Flushable Wipes and More
Huggies “Natural” Baby Products
