
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
A deceptive marketing trend takes root.
NAD recommends changes after Pampers makes a stink over competing diaper brand’s ad claims.
Allegations: Misleadingly marketing products as clean, gentle, safe, hypoallergenic, and plant-based
Allegations: Failing to disclose that products contain or are at risk of containing harmful per- and polyfluoroalkyl substances (PFAS)
Allegations: Deceptively marketing diapers as safe when they contain a skin irritant
Allegations: Falsely marketing wipes as “plant-based”
Allegations: Misleadingly advertising diapers as safe and gentle without disclosing that they may cause rashes, blistering, peeling, and chemical burns