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Father’s Day Cookout Claims that May Flame Out
These marketing claims are feeling the heat.
In honor of the Fourth of July, a reminder that not all "USA-made" products meet the legal definition.
Patriotism sells. U.S. consumers are willing to pay a premium for products with a Made in the USA label on them. But don’t assume all companies promoting U.S.-made products are following federal rules. The FTC requires that for a product to be labeled “Made in the USA,” or claim to be of domestic origin without qualifications or limits on the claim, the product must be “all or virtually all” made in the U.S. Here are 13 sellers whose USA-made claims have been challenged by the FTC, TINA.org, and others.
See related content here: Target, Walmart, Wolverine, Kia, Shinola, Kwik-Fix, Wayfair, Lands’ End, Rockstar, Nestle Purina, Nature’s Way, Justin Brands, Heinz.
To learn more about American-made claims, click here.
This post was originally published 6/29/16.
These marketing claims are feeling the heat.
FTC takes action against home goods and kitchenware company for misleading made in the USA claims.
1. New Balance In 1996, the FTC brought an administrative action against New Balance for making deceptive U.S.-origin claims about its sneakers. Since at least 2009, the company has marketed…