Celeb Endorsements Consumer Basics Celeb Endorsements Why is your favorite celebrity attracted to that specific product?
Service Contracts and Extended Warranties Resources Service Contracts and Extended Warranties Is it worth it to pay extra for that extended warranty?
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
The Fine Print – Read It Consumer Basics The Fine Print – Read It What the ad giveth, the fine print is not supposed to taketh away.
What is Industry Self-Regulation? Consumer Basics What is Industry Self-Regulation? Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.
Truth is Not Always a Defense Consumer Basics Truth is Not Always a Defense The truth is bigger than the sum of an ad’s parts.
Deceptive Marketing 101: Recyclable Claims Consumer Basics Deceptive Marketing 101: Recyclable Claims How products marketed as “recyclable” end up in landfills.