Celeb Endorsements Consumer Basics Celeb Endorsements Why is your favorite celebrity attracted to that specific product?
Sales, Bargains, Discounts Consumer Basics Sales, Bargains, Discounts Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
Bait & Switch Advertising Consumer Basics Bait & Switch Advertising Advertised deals get consumers in the door but not necessarily the price or product they wanted.
What to Know about Sponsored Content Consumer Basics What to Know about Sponsored Content It’s getting harder to distinguish advertisements from objective content.
Deceptive Marketing 101: Recyclable Claims Consumer Basics Deceptive Marketing 101: Recyclable Claims How products marketed as “recyclable” end up in landfills.
Truth is Not Always a Defense Consumer Basics Truth is Not Always a Defense The truth is bigger than the sum of an ad’s parts.
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
The Fine Print – Read It Consumer Basics The Fine Print – Read It What the ad giveth, the fine print is not supposed to taketh away.
Better Business Bureau Consumer Basics Better Business Bureau The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…
Service Contracts and Extended Warranties Resources Service Contracts and Extended Warranties Is it worth it to pay extra for that extended warranty?
Infomercials Resources Infomercials What to know before you bite on that revolutionary infomercial product.
What is Industry Self-Regulation? Consumer Basics What is Industry Self-Regulation? Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.