Burst Electric Toothbrush Ad Alert Burst Electric Toothbrush Dental professionals who recommend Burst may be more embedded with company than you think.
Crest ‘Recycle Ready’ Toothpaste Tubes Ad Alert Crest ‘Recycle Ready’ Toothpaste Tubes The bottom line? Toothpaste tubes aren’t generally getting recycled.
Sonicare Electric Toothbrushes Ad Alert Sonicare Electric Toothbrushes Unsupported claims to remove more plaque than a competitor’s e-toothbrush land product’s marketers in hot water.
A Toothache for Colgate Ad Alert A Toothache for Colgate Colgate is in deep water with its teeth-whitening claims for Optic White products.
Listerine Total Care Mouthwash Ad Alert Listerine Total Care Mouthwash Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.
Sensodyne True White Ad Alert Sensodyne True White Don’t put too much stock in the name of this toothpaste.
ACT Mouthwash Ad Alert ACT Mouthwash A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
CareOne Anticavity Mouth Wash Ad Alert CareOne Anticavity Mouth Wash CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…
Listerine Total Care Anticavity Mouthwash Ad Alert Listerine Total Care Anticavity Mouthwash Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
ACT Dry Mouth Mouthwash, Lozenges Ad Alert ACT Dry Mouth Mouthwash, Lozenges NAD tells marketer to watch its mouth when it comes to making certain dry mouth product claims.
KFC Chicken Tenders Bucket Ad Alert KFC Chicken Tenders Bucket Overflowing buckets of chicken do not translate to the dinner table.
Excedrin Migraine Pain Relief Ad Alert Excedrin Migraine Pain Relief A reader submitted a tip concerning the pricing of Excedrin Migraine Pain Reliever versus Excedrin Extra Strength Pain Reliever.
Domino’s ‘Recyclable’ Pizza Boxes Ad Alert Domino’s ‘Recyclable’ Pizza Boxes Why you may find it hard to “do your slice.”