Search - Truth in Advertising

My Confusing Hunt for a Leather Couch

Plenty of furniture is labeled as leather, but not everything called leather is exactly that. What are you really sitting on?

Argo-nomics: the Commercial Value of Oscars

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Argo-nomics: the Commercial Value of Oscars

The Oscars: merit award or money maker?

Should Best Lip-Sync Be a New Grammy Category?

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Should Best Lip-Sync Be a New Grammy Category?

There are understandable reasons for lip-syncing—sound quality, predictability, choreography—but in the end, lip-syncing is a kind of lie.

Take a Pass on Product Placement in “Hall Pass”

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Take a Pass on Product Placement in “Hall Pass”

Why is a car the star of this movie?

Big Mickey is Watching You

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Big Mickey is Watching You

MyMagic+ at Disney may mean shorter lines but more direct marketing to guests.

Multi-level Marketing: The Long and Short of It

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Multi-level Marketing: The Long and Short of It

The financial appeal of multi-level marketing companies attracts investors and swindlers alike.

Ghost Orchids and Land Scams: A Review

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Ghost Orchids and Land Scams: A Review

The Orchid Thief, by Susan Orlean, leads us through exotic jungles, backyard gardens, and world-famous greenhouses all in search of the rare ghost orchid, Polyrrbiza lindenii. Notably, this endangered flower…

A Lullaby of Deception

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A Lullaby of Deception

For Mike Huckabee’s next trick, a supplement that is ‘clinically proven’ to help users fall asleep, stay asleep and wake up refreshed.

Advertising Attorneys, These Ads Are for You

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Advertising Attorneys, These Ads Are for You

While these ads can be appreciated by all, they may strike a chord with ad lawyers.

Whose Settlement is Better For You: Vitaminwater or Red Bull?

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Whose Settlement is Better For You: Vitaminwater or Red Bull?

Vitaminwater and Red Bull were both sued for falsely marketing their beverages as providing specific health/functional benefits.

Naturally Flavored with Natural Flavors

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Naturally Flavored with Natural Flavors

Is this iced tea indeed natural?

Not Very Presidential, Guys

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Not Very Presidential, Guys

Allegations of misleading advertising and questionable products follow four GOP candidates into tonight’s debate.

When Federal Government Webpages Are MIA

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When Federal Government Webpages Are MIA

Broken links pose a problem for consumers seeking facts about ad claims.

5 Takeaways from #NAD2021

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5 Takeaways from #NAD2021

Checking in on the system of self-regulation in the ad industry.

Where’s the Beef?

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Where’s the Beef?

I have a bone to pick with Kevin.

MoviePass: Rediscovering the Magic of ROSCA

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MoviePass: Rediscovering the Magic of ROSCA

FTC using every arrow in its quiver to go after bad actors.

What I Discovered When I Looked into Sarah’s Discovery

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What I Discovered When I Looked into Sarah’s Discovery

Just because a weight-loss product or program is all over Instagram doesn’t mean it should be trusted

HP’s ‘Instant Ink’ Subscription Makes Me Wish I Could Print Money

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HP’s ‘Instant Ink’ Subscription Makes Me Wish I Could Print Money

The computer giant’s promises to “print free for life” have run dry.

Deceptive Income Claims – How Not to Market Your MLM Business

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Deceptive Income Claims – How Not to Market Your MLM Business

How income claims, even truthful ones, can be deceptive when marketing the MLM business opportunity.

Court Rules that Success by Health Was a Pyramid Scheme

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Court Rules that Success by Health Was a Pyramid Scheme

Court also finds that defendants made false and deceptive earnings claims.

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My Confusing Hunt for a Leather Couch

Argo-nomics: the Commercial Value of Oscars

Should Best Lip-Sync Be a New Grammy Category?

Take a Pass on Product Placement in “Hall Pass”

Big Mickey is Watching You

Multi-level Marketing: The Long and Short of It

Ghost Orchids and Land Scams: A Review

A Lullaby of Deception

Advertising Attorneys, These Ads Are for You

Whose Settlement is Better For You: Vitaminwater or Red Bull?

Naturally Flavored with Natural Flavors

Not Very Presidential, Guys

When Federal Government Webpages Are MIA

5 Takeaways from #NAD2021

Where’s the Beef?

MoviePass: Rediscovering the Magic of ROSCA

What I Discovered When I Looked into Sarah’s Discovery

HP’s ‘Instant Ink’ Subscription Makes Me Wish I Could Print Money

Deceptive Income Claims – How Not to Market Your MLM Business

Court Rules that Success by Health Was a Pyramid Scheme