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A Deluge of Doublespeak

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A Deluge of Doublespeak

Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.

Julia Roberts – “Pretty Woman” or Not?

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Julia Roberts – “Pretty Woman” or Not?

Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to…

Kevin Trudeau – one heck of a salesman or one heck of a liar?

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Kevin Trudeau – one heck of a salesman or one heck of a liar?

Self-described “consumer advocate” and “exposer of corporate and government corruption,” this convicted felon lost the latest round in his decade long battle with the FTC.  On November 29, 2011, the…

Pop-Ups and the Bimbo Bear

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Pop-Ups and the Bimbo Bear

I don’t like An advertisement that pops up in a new window when you’re browsing the internet. ads.  They’re like someone interrupting you in the middle of a conversation –…

The Ugly Truth about the Beauty Industry

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The Ugly Truth about the Beauty Industry

Beauty may be in the eye of the beholder but that doesn’t stop American consumers from spending nearly $8 billion on cosmetics every year. Not included in this figure are…

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