Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers

TINA.org files greenwashing complaints against eco-friendly toothpaste brand.

TINA.org to FTC: Deceptive Recyclable Claims Belong in the Trash

Recyclable claims for products that aren’t actually being recycled need to stop.

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

Keurig Reported to Regulators for Deceptively Marketing K-Cups as Recyclable

MADISON, CONN. Jan. 27, 2026 – Beverage giant Keurig Dr Pepper is deceptively marketing its single-serve K-Cup pods as “recyclable” in violation of state and federal laws, according to an…

CATrends: ‘100% Recyclable’ Water Bottles

Bottled-water brands mislead consumers who want to “do their part” and recycle, class-action lawsuits allege.

Domino’s ‘Recyclable’ Pizza Boxes

Why you may find it hard to “do your slice.”

7-Eleven’s Recyclable Claims

Allegations: Misleadingly marketing products as recyclable when they are made of plastics that are not recyclable in many municipal recycling facilities

Companies Accused of Greenwashing

When companies green it, they better mean it.

Are Tom’s of Maine and Colgate toothpaste tubes really recyclable?

Allyson Chiu, The Washington Post

Keurig Serves Up a K-Cup of Deception

TINA.org files complaints over company’s deceptive “recyclable” claims.

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

MADISON, CONN. Sept. 12, 2023—Colgate-Palmolive is deceptively marketing its Tom’s of Maine and Colgate toothpaste tubes as “recyclable” in violation of the FTC’s Green Guides, according to an investigation by…

Blueland

Cleaning products company claimed every piece of packaging was “100% recyclable” when some materials were only compostable.

Worst False Ad Settlements of 2023

Class-action settlements that left consumers behind this year.

By the Numbers: Greenwashing Class-Action Lawsuits

TINA.org has tracked more than 150 lawsuits alleging greenwashing.

Crest ‘Recycle Ready’ Toothpaste Tubes

The bottom line? Toothpaste tubes aren’t generally getting recycled.

Hefty Recycling Bags

Class-action lawsuit alleges product’s recyclable claims are trash.

Colgate-Palmolive

TINA.org investigation revealed Colgate-Palmolive marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.

Keurig Dr Pepper

TINA.org found Keurig engaging in a deceptive recyclability campaign for its K-Cup pods.

Toothpaste Tube Recycling Information

Hefty Recycling Bag

Allegations: Misleadingly marketing products as “recycling” bags that are “designed to handle all types of recyclables” and “[r]educe your environmental impact” when the bags are not recyclable at many facilities…