Puffery – A Marketer’s Right To Lie Blog Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
AT&T: ‘More For Your Thing’ Ad Alert AT&T: ‘More For Your Thing’ Company’s puffery defense falls flat as NAD recommends changes to commercial.
Pampers Easy Ups Ad Alert Pampers Easy Ups Pampers attempts to skirt substantiation with puffery defense.
Voortman Bakery’s Windmill Cookies Ad Alert Voortman Bakery’s Windmill Cookies Puffery or justified disappointment? You tell us.
TINA.org Hits Up the Marketing Conference Circuit Blog TINA.org Hits Up the Marketing Conference Circuit TINA.org hits the road to keep current on marketing trends and promote truthful advertising.
Vemma’s Version: Business Foolishness in the Extreme Blog Vemma’s Version: Business Foolishness in the Extreme Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…
Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Blog Chevy Says Its Silverado Is ‘The Official Truck of Real People.’ Really? Not all of the puffed-up claims in this TV ad can be defended as puffery.
Tropicana Ad Alert Tropicana Tropicana claimed in a television ad that “if you want the world’s best fruit and vegetable juice, look in the cooler” as a shelf collapsed to reveal a presumably more-stable…
‘No One OutPizzas the Hut’ Ad Alert ‘No One OutPizzas the Hut’ Objectively provable claim or silly slogan? Reader argues it’s the former.
Excelsior Pasta Ad Alert Excelsior Pasta What makes Excelsior “Puerto Rico’s favorite pasta”? Good question.
Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim Ad Alert Cuisinart’s ‘The Most Trusted Name in the Kitchen’ Claim KitchenAid challenges Cuisinart’s claim to the title.
Ghirardelli Classic White Premium Baking Chips Class Action Ghirardelli Classic White Premium Baking Chips Allegations: Misleadingly advertising that products contain white chocolate
LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims Ad Alert LG’s ‘Perfect Black,’ ‘Infinite Contrast’ Picture Claims NAD shines a light on picture claims.
Suave Essentials Body Wash Ad Alert Suave Essentials Body Wash Unilever loses appeal to keep Bath & Body Works fragrance comparisons on product packaging.