Bounty

An argument for embedded advertising disclosures in sponsored social media posts.

Tide Purclean

Laundry detergent’s “plant-based” claims come under scrutiny.

Gillette Engaged in Deceptive Made in USA Marketing

Ad Watchdog TINA.org Files FTC Complaint MADISON, CONN. January 23, 2018 – Despite a national advertising campaign showcasing patriotic imagery, highlighting its Boston headquarters, and heavily promoting its “Made in…

Depend Underwear

You can’t always *depend* on the picture on the packaging.

Sonicare Electric Toothbrushes

Unsupported claims to remove more plaque than a competitor’s e-toothbrush land product’s marketers in hot water.

Iams Cat Food

Which Super Bowl 51 Advertisers Have Fumbled Ad Claims?

More than 80 percent of companies advertising in this year’s game have faced deceptive advertising challenges.

Judge approves Final Vitaminwater Settlement Despite Objections

Settlement scorecard: Lawyers, a cool million; consumers, nothing.

Pampers Dry Max

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.