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Misleading Drug Marketing Might Just Kill You

Consumer News

Misleading Drug Marketing Might Just Kill You

Amgen, the world’s largest biotechnology company that made billions marketing its anemia drug Aranesp for unapproved uses, agreed to pay $762 million to settle off-use marketing charges.

Drug Companies Pushing Prescription Pills in Ads

Consumer News

Drug Companies Pushing Prescription Pills in Ads

The polio vaccine, penicillin, open-heart surgery, magnetic resonance imaging, chemotherapy, Zoloft, LASIK, statins, heck, even Viagra have all contributed to the advancement of modern medicine. We’ve come a long way…

Getting the Real Goods on Cyber Monday

Consumer News

Getting the Real Goods on Cyber Monday

Think you’ve found a great deal on a name brand item to give as a gift for the holidays? Be wary. Bargain hunters may find themselves searching for discounts on…

Can you trust an online review?

Consumer News

Can you trust an online review?

In the fall of 2010, Todd Rutherford launched GettingBookReviews.com, a marketing service for self-published authors that provided book reviews for cash. Soon, he was making $28,000 a month writing reviews,…

Eat Your Way to Better Health: Food & Health Claims

Consumer News

Eat Your Way to Better Health: Food & Health Claims

“Contains antioxidants” “Clinically Proven to Enhance Immune System” “Balances Digestive Health” Who wouldn’t want to eat their way to better health?  Ads and labels for food and beverage products today…

Junk Mail is Costly

Consumer News

Junk Mail is Costly

Ever wonder how much junk mail actually costs?  In just one state – Massachusetts, the estimated cost to cities and towns to dispose of the catalogs, flyers, phone books, and…

Don’t Let Some Ads Get the Best of Your Pet

Consumer News

Don’t Let Some Ads Get the Best of Your Pet

The market for pet-related products has soared in the past decade.  The American Pet Products Association (APPA) estimates that the industry now generates over $50 billion in sales annually, an…

What do Jewelry and Art Have in Common?

Consumer News

What do Jewelry and Art Have in Common?

What do jewelry and art have in common?  They both are  easily subject to particular types of deceptive advertising. Here’s a look at five kinds of advertising deception to watch…

How Safe is Your Birth Control?

Consumer News

How Safe is Your Birth Control?

In 2002, the birth control patch, Ortho Evra, hit the market and flew off the shelves as millions of women went to their doctors for this new, exciting birth control…

Diploma Mills: Degrees of Deception

Consumer News

Diploma Mills: Degrees of Deception

Imagine earning a college or graduate degree without having to do any work. Sound too good to be true? That’s because it is. Though you may have seen or heard…

How to Buy a Lamborghini in 5 Easy Steps

Consumer News

How to Buy a Lamborghini in 5 Easy Steps

Step 1: Deceptively lure consumers into giving you their credit card numbers for shipping and handling charges on “free” or “risk-free” offers for products ranging from teeth-whitening to A magical…

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