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What to Know about Negative-Option Offers

Consumer Basics

What to Know about Negative-Option Offers

Risk free trials may lead to repeated, unwanted charges to your credit card.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Free Doesn’t Usually Mean Free

Consumer Basics

Free Doesn’t Usually Mean Free

There’s lots of strings attached to offers of free products and services.

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

Deceptive Marketing 101: Recyclable Claims

Consumer Basics

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

Consumer Healthcare Products Association

Consumer Basics

Consumer Healthcare Products Association

The Consumer Healthcare Products Association is a large trade association that represents manufacturers and distributors of nonprescription, over-the-counter medicines and dietary supplements.

Digital Advertising Alliance

Consumer Basics

Digital Advertising Alliance

The Digital Advertising Alliance (DAA) is a self-regulatory organization for online behavorial advertising, or OBA. The DAA is made up of several large media and marketing associations, including the American…

Direct Marketing Association

Consumer Basics

Direct Marketing Association

The Direct Marketing Association (DMA) is a trade group made up of all those pesky companies we have to thank for telemarketing, spam, and junk mail, among others. The group…

Better Business Bureau

Consumer Basics

Better Business Bureau

The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…

Engagement Marketing