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The Natural Effect

Consumer News

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

Simply Gum

Ad Alert

Simply Gum

Gum maker’s “natural” claims are referred to the FTC for review.

Medifast/Optavia

Brands

Medifast/Optavia

TINA.org investigated Medifast and its Optavia brand as part of its larger investigations into atypical income claims used by MLM companies. To read more about TINA.org’s 2023 MLM Income Claims…

That’s Natural

Ad Alert

That’s Natural

FDA reminds marijuana marketers that outing unproven treatment claims remains high on its list.

NaturalDoctor

Ad Alert

NaturalDoctor

FDA sends reminder that unapproved drug treatment claims are illegal.

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