Worst False Ad Settlements of 2023
Class-action settlements that left consumers behind this year.
CleanWell Hand Sanitizers, Soaps, and Wipes
February 2018: A federal judge granted final approval of this settlement agreement.
September 2017: Plaintiffs moved for final approval of a settlement agreement that would prohibit CleanWell from using the terms “Natural” and “All Natural” in marketing for products that contain synthetic ingredients and preservatives that are not derived from natural plant or mineral sources. The agreement does not provide any monetary relief to class members. A final fairness hearing will be held on February 9, 2018.
April 2016: A class-action lawsuit was filed against CleanWell LLC for allegedly deceptively marketing various products – including CleanWell Natural Hand Sanitizer Original Scent, CleanWell Natural Foaming Hand Sanitizer, CleanWell Natural Antibacterial Foaming Soap Orange Vanilla Scent, CleanWell Natural Hand Sanitizing Wipes and CleanWell Natural Antibacterial Soap Ginger Bergamot Scent – as “Natural” when, according to plaintiffs, they actually contain artificial and synthetic ingredients. (Rosner et al v. CleanWell LLC, Case No. 16-cv-1780, E.D.N.Y.)
For more information about natural claims and TINA.org’s coverage of the issue, click here.
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