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Vemma’s Version: Business Foolishness in the Extreme

Vemma’s Version: Business Foolishness in the Extreme

Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…

What Every Parent Needs to Know About Willagirl

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What Every Parent Needs to Know About Willagirl

The bottom line of selling this line of cosmetics is not as attractive as it appears.

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What’s Trending in Misleading Ads in 2014?

We’re on it!

Period Tracker Capitalizes on Post-Roe Fears

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Period Tracker Capitalizes on Post-Roe Fears

Stardust marketing claims out of this world

Deception at the Cannes Lions Festival

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Deception at the Cannes Lions Festival

Misleading campaigns highlight this year’s big ad event.

FTC to MLMs: You Lie, You Pay

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FTC to MLMs: You Lie, You Pay

The agency puts the MLM industry on notice.

FTC Chairwoman Creates Framework for MLM Regulatory Environment

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FTC Chairwoman Creates Framework for MLM Regulatory Environment

FTC Seeking to Clean up the MLM Industry

MLMs Need to be Included in FTC’s Business Opportunity Rule

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MLMs Need to be Included in FTC’s Business Opportunity Rule

TINA.org files comment in support of applying rule to direct selling industry.

TINA.org Supports FTC’s ‘Click to Cancel’ Rule against Industry Challenge

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TINA.org Supports FTC’s ‘Click to Cancel’ Rule against Industry Challenge

Companies should not be able to trap consumers into subscriptions that they do not want.

MyPillow Sleep Study is a Snoozer

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MyPillow Sleep Study is a Snoozer

Counting up issues with study sure to be a sleep aid.

When Truthful Testimonials Are Deceptive

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When Truthful Testimonials Are Deceptive

When it comes to testimonials, the truth will not always set marketers free.

Settling Up: Vemma

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Settling Up: Vemma

A Vemma settlement with the FTC will likely take this form.

What You Should Know about the FTC’s Action against Vemma

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What You Should Know about the FTC’s Action against Vemma

Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…

5 Reasons Herbalife’s Survey Won’t Save It from Prosecution