Pyramid Scheme? The 7 Definitive Questions to Ask Consumer Basics Pyramid Scheme? The 7 Definitive Questions to Ask Know the answers to these questions to be sure that MLM isn’t a pyramid scheme.
Small Claims Court Consumer Basics Small Claims Court Duped by a false ad? You might consider filing a lawsuit in Small Claims Court.
Multilevel Marketing v. Pyramid Schemes Consumer Basics Multilevel Marketing v. Pyramid Schemes What’s the difference?
Deceptive Marketing 101: Recyclable Claims Consumer Basics Deceptive Marketing 101: Recyclable Claims How products marketed as “recyclable” end up in landfills.
Greenwashing Consumer Basics Greenwashing If you want to save the planet, you’re going to need to do more than rely on advertisers’ environmental claims.
Is That Ad Deceptive? Consumer Basics Is That Ad Deceptive? A three-part test can help answer that question.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
FDA Registered, Cleared, Approved: What’s the Difference? Consumer Basics FDA Registered, Cleared, Approved: What’s the Difference? Medical devices like to tout their status with the FDA. But what’s behind these terms?
U.S. Department of the Interior Consumer Basics U.S. Department of the Interior The Department of Interior (DOI), established in 1849, is the federal department responsible for protecting the country’s natural resources and cultural heritage.
What Does Made in the USA Really Mean? Consumer Basics What Does Made in the USA Really Mean? When does a product truly meet the requirements for a Made in USA label?
Better Business Bureau Consumer Basics Better Business Bureau The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…
Who Can You Complain to at the Federal Level? Consumer Basics Who Can You Complain to at the Federal Level? A topic-by-topic list of federal agencies that deal with deceptive advertising.
Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
How Causewashing Deceives Consumers Consumer Basics How Causewashing Deceives Consumers For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.
Sales, Bargains, Discounts Consumer Basics Sales, Bargains, Discounts Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
What to Know about Sponsored Content Consumer Basics What to Know about Sponsored Content It’s getting harder to distinguish advertisements from objective content.
Truth is Not Always a Defense Consumer Basics Truth is Not Always a Defense The truth is bigger than the sum of an ad’s parts.
Bait & Switch Advertising Consumer Basics Bait & Switch Advertising Advertised deals get consumers in the door but not necessarily the price or product they wanted.
Council for Responsible Nutrition Consumer Basics Council for Responsible Nutrition The Council for Responsible Nutrition (CRN) is a trade association that represents dietary supplement manufacturers and ingredient suppliers.
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.