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Vemma’s Version: Business Foolishness in the Extreme

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Vemma’s Version: Business Foolishness in the Extreme

Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…

The Enduring Primacy of Retail Sales in an MLM Context

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The Enduring Primacy of Retail Sales in an MLM Context

POST HIGHLIGHTS • Meaning of Amway rules (1979), especially the “70% rule” and subsequent deterioration • Koscot (1975), Omnitrition (1996), and BurnLounge (2014) provide seminal rulings on the determination of…

A Deluge of Doublespeak

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A Deluge of Doublespeak

Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.

Weekly Legal Roundup

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Weekly Legal Roundup

Diamonds, energy supplements and cholesterol reducing drugs made legal headlines in the I-think-you’re-lying-to-me category during the week of February 11, 2013. Two new false advertising actions were filed: It’s a…

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