Goop

TINA.org investigation found company using unsubstantiated health and disease-treatment claims to market many of its products.

TINA.org Takes Gwyneth Paltrow’s Goop-y Health Claims to Regulators

TINA.org probe into Goop’s marketing reveals a plethora of illegal health claims.

California Cracks Down on Goop after TINA.org Complaint

Goop to pay $145,000 in penalties and cease deceptive marketing as a result of California action.

Supergoop

TINA’s Take: Netflix Rewards Goop’s False Advertising with New Series

TINA.org anxiously awaits the Goop-y claims that lay in store.

TINA’s Take: Up Close with some Goopy Health Claims

In whose health? We sum up some suspect claims at the In Goop Health inaugural wellness summit.

Amid Goop’s Mixed Signals, TINA.org Repeats Call for Regulatory Action

Wellness site continues to deceive consumers as it figures out how it wants to project itself to the world.

The Scoop on Goop, Gwyneth Paltrow’s Wellness Empire

What you should know about the pseudoscience at the center of the brand.

Ad Watchdog Files Complaint Against Gwyneth Paltrow’s Goop: TINA.org Calls Out Deceptive Health Claims

MADISON, CONN.  August 23, 2017 – With Goop, actress-turned-entrepreneur Gwyneth Paltrow has created a wellness empire based on unconventional products such as yoni eggs, Shaman-inspired medicine bags, and crystal therapy…

California Regulators Crack Down on Goop After TINA.org Complaint

MADISON, CONN. September 5, 2018 – Acting on a complaint filed by ad watchdog, truthinadvertising.org (TINA.org), California regulators have reached a stipulated final judgment with Goop for using unsubstantiated health…

Gwyneth Paltrow’s Goop Pays $145K Over ‘Unscientific’ Claims About Vaginal Jade Eggs

Rahul Kalvapalle, Global News

Sure, The Goop Lab Is Absurd — but It Also Offers Hope

Arielle Pardes, WIRED

Gwyneth Paltrow’s Goop slammed for ‘deceptive’ health claims

Katherine Lam, Fox News

Your Self On Goop

Madeline Kearns, National Review

Goop accused of more deceptive health claims, violating court order

Beth Mole, Ars Technica

The Magical Thinking Of ‘The Goop Lab’

Doreen St. Felix, The New Yorker

Gwyneth Paltrow’s Goop Is Valued at $250 Million. Here Are All the Ways She Makes Money From the Cult Lifestyle Brand

Paul Schrodt, Money

Gwyneth Paltrow’s Goop Settles Vaginal Eggs Claims

Soo Youn (article), Linsey Davis (video), ABC News

Gwyneth Paltrow’s Goop Touted the ‘Benefits’ of Putting a Jade Egg in Your Vagina. Now It Must Pay.

Amy B Wang, Washington Post

Gwyneth Paltrow Says Goop Magazine Ended After Disagreement With Publisher Over Fact-Checking

Harriet Alexander, The Telegraph