Nine Deceptive Better Brain Claims

Don’t let these better brain claims go to your head.

Flintstones Healthy Brain Support

Neuriva Brain Booster $8 Million Class Deal Draws Objections

Julie Steinberg, Bloomberg Law

Parents pay thousands for ‘brain training’ to help kids with ADHD and autism. But does it work?

Erin Einhorn, NBC News

Marketers exploit the aged with unproven brain-health claims

Rick Schmitt, Newsweek

Neuriva Brain Pill $8 Million Class Deal Gets Judge’s Nod

Julie Steinberg, Bloomberg Law

Ancient Nutrition Multi Collage Protein Brain Boost

Allegations: Falsely marketing products as clinically proven to improve mental clarity and concentration, alleviate stress and tension, and promote a positive mindset

Alpha Brain

Allegations: Falsely marketing that supplements support “memory, focus, and cognitive processing speed” when scientific evidence shows the ingredients in them do not provide such results

Alpha BRAIN Dietary Supplement

Allegations: Falsely marketing that it has clinical support for claims that products improve memory, focus and mental processing speed

Neora/Nerium Health Claims

Neuriva’s ‘Clinically Proven’ Ingredients Claims

Memory supplement’s “clinically proven” ingredients claims fall apart upon closer inspection of supporting ingredient studies.

Neurocore and ‘the Brink of Madness’

NAD finds brain performance company lack competent and reliable evidence for cognitive claims.

Lumosity

Lumosity will pay $2 million back to customers to settle federal charges it deceived consumers with unfounded claims that its brain games could help improve mental performance.

Neurocore

TINA.org investigated the marketing of Michigan-based “brain training” company Neurocore and determined that the company claimed its neurofeedback sessions could treat numerous medical conditions, including ADHD, anxiety, autism, depression, migraines,…

FTC: Memory Pill Marketers ‘Couldn’t Back Up Claims’

For that reason, the marketers behind the brain supplement Procera AVH will pay $1.4 million.

Montefiore Ads Pollute NYC Highways

New York neurosurgery center features deceptive testimonial on billboards and website

Prevagen

Brain supplement faces lawsuit over improved brain function claims.

TINA.org Fact-Checks Joe Rogan’s Ads

Podcasting king has made some questionable product pitches in recent months.

Prevagen

False advertising class-action lawsuits filed against Quincy Bioscience regarding its marketing of Prevagen

Proposed Settlement Allows for Continued Deceptive Marketing of Neuriva

TINA.org files brief urging court to deny final approval of settlement that is unfair to consumers.