TINA.org investigated the marketing of Michigan-based “brain training” company Neurocore and determined that the company claimed its neurofeedback sessions could treat numerous medical conditions, including ADHD, anxiety, autism, depression, migraines, memory loss and insomnia, without competent and reliable scientific evidence to support such treatment claims.
- Filed complaint with the FTC regarding unsubstantiated claims
- Filed complaint with the FDA regarding use of unapproved medical device
April 22, 2020: The FTC informs the NARB that it is closing out its investigation without enforcement action.
January 13, 2020: The NARB refers advertising claims made by Neurocore to the FTC for review after the NARB concludes that the company did not comply with NARB’s recommendations.
June 4, 2018: The National Advertising Review Board (NARB) panel affirms NAD’s decision.
August 9, 2017: The National Advertising Division (NAD) recommends that Neurocore discontinue certain advertising claims for the company’s “Brain Training Centers,” including claims related to Attention Deficit/Hyperactivity Disorder (ADHD), autism, migraines, memory issues, sleep disorders and stress.
TINA.org Files Complaint against ‘Brain Training’ Company Neurocore
Unsubstantiated claims to treat ADHD, autism and depression are rampant in company’s marketing.
Parents pay thousands for ‘brain training’ to help kids with ADHD and autism. But does it work?
Erin Einhorn, NBC News
TINA.org Files FTC Complaint Against “Brain Training” Company Neurocore
MADISON, CONN. November 12, 2019 – Ad watchdog truthinadvertising.org (TINA.org) has filed a complaint with the Federal Trade Commission (FTC) against Neurocore, a “brain training” company with centers in Michigan…
Brain Training: Buyer Beware
Neuroscientist questions the science behind brain training.
Neurocore and ‘the Brink of Madness’
NAD finds brain performance company lack competent and reliable evidence for cognitive claims.