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Toying with Gender Marketing

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Toying with Gender Marketing

Not all girls like to play with dolls. What’s a race car girl to do when her favorite toys are marketed towards boys?

Weekly Legal Roundup

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Weekly Legal Roundup

Diamonds, energy supplements and cholesterol reducing drugs made legal headlines in the I-think-you’re-lying-to-me category during the week of February 11, 2013. Two new false advertising actions were filed: It’s a…

Yes, Mr. Wilson, Potato Chips are Fattening

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Yes, Mr. Wilson, Potato Chips are Fattening

I love potato chips.  The ruffled ones with a little onion dip – now that’s heaven.  But though I love potato chips dearly, they only enter our house once a…

What You Should Know about the FTC’s Action against Vemma

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What You Should Know about the FTC’s Action against Vemma

Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…

Six Vintage Eco-Clueless Ads

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Six Vintage Eco-Clueless Ads

In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…

Oh, Verizon

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Oh, Verizon

Navigating the minefield of wireless customer service.

Pop-Ups and the Bimbo Bear

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Pop-Ups and the Bimbo Bear

I don’t like An advertisement that pops up in a new window when you’re browsing the internet. ads.  They’re like someone interrupting you in the middle of a conversation –…