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FDA Registered, Cleared, Approved: What’s the Difference?

Consumer Basics

FDA Registered, Cleared, Approved: What’s the Difference?

Medical devices like to tout their status with the FDA. But what’s behind these terms?

Truth is Not Always a Defense

Consumer Basics

Truth is Not Always a Defense

The truth is bigger than the sum of an ad’s parts.

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

Motion Picture Association of America

Consumer Basics

Motion Picture Association of America

The Motion Picture Association of America (MPAA) is a trade association comprised of six well-known Hollywood studios – Walt Disney, Sony, Paramount, 20th Century Fox, Universal, and Warner Brothers. Like…

Rebates

Resources

Rebates

Rebates are often unredeemed.

What to Know about Sponsored Content

Consumer Basics

What to Know about Sponsored Content

It’s getting harder to distinguish advertisements from objective content.

Viral Marketing

Consumer Basics

Viral Marketing

The marketing angle behind viral videos.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

The Scoop on Social Media Influencer Disclosure Requirements

Consumer Basics

The Scoop on Social Media Influencer Disclosure Requirements

What kind of disclosure is necessary for social media influencer marketing?

Sweepstakes & Prizes

Consumer Basics

Sweepstakes & Prizes

Sweepstakes and lotteries may be scams in disguise.

Infomercials

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Infomercials

What to know before you bite on that revolutionary infomercial product.

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

Advertising Self-Regulatory Council

Consumer Basics

Advertising Self-Regulatory Council

The Advertising Self-Regulatory Council (ASRC) (formerly known as the National Advertising Review Council) is a self-regulatory agency that was formed in 1971 by the American Advertising Federation, the American Association…

Natural Products Foundation

Consumer Basics

Natural Products Foundation

The Natural Products Foundation is a non-profit organization whose mission is to promote and facilitate research and education regarding natural products, including dietary supplements and nutritional foods.

Celeb Endorsements

Consumer Basics

Celeb Endorsements

Why is your favorite celebrity attracted to that specific product?

Jewelers Vigilance Committee

Consumer Basics

Jewelers Vigilance Committee

The Jewelers Vigilance Commitee, which was formed in 1917, provides education and self-regulation to the jewelry industry.

Bait & Switch Advertising

Consumer Basics

Bait & Switch Advertising

Advertised deals get consumers in the door but not necessarily the price or product they wanted.

Deceptive Marketing 101: Recyclable Claims

Consumer Basics

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

National Association of Realtors

Resources

National Association of Realtors

The National Association of Realtors (NAR) is a large trade organization whose many members are residential and commercial real estate brokers, real estate salespeople, property managers, appraisers, and others involved…

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FDA Registered, Cleared, Approved: What’s the Difference?

Truth is Not Always a Defense

Product Placement

Motion Picture Association of America

Rebates

What to Know about Sponsored Content

Viral Marketing

Federal Laws Governing Ads

The Scoop on Social Media Influencer Disclosure Requirements

Sweepstakes & Prizes

Infomercials

Engagement Marketing

The Fine Print – Read It

Advertising Self-Regulatory Council

Natural Products Foundation

Celeb Endorsements

Jewelers Vigilance Committee

Bait & Switch Advertising

Deceptive Marketing 101: Recyclable Claims

National Association of Realtors