Pencils Down: Princeton Review Revises Marketing following TINA.org Investigation

SAT test prep company comes clean about its money-back guarantee.

Judge approves Final Vitaminwater Settlement Despite Objections

Settlement scorecard: Lawyers, a cool million; consumers, nothing.

2023 BMW X Range Made in USA Marketing Database

Cat Fight over Pet Food Marketing Claims

Purina and Blue Buffalo in legal feud over by-products.

Multi-Level Marketing v. Pyramid Schemes

What is multi-level marketing? Multi-level marketing (Multilevel Marketing – a way of distributing products or services in which the distributors earn income from their own retail sales and from retail…

Watchdog group accuses Gwyneth Paltrow’s Goop of ‘deceptive’ marketing claims

Katie Kindelan, ABC News

NourishLife revokes Speak claims after deceptive marketing practices exposed

Maggie Hennessy, Nutra-Ingredients USA

Forever Living’s Neverending Deceptive Income Claims

The MLM has been making deceptive earnings claims for the past decade.

An In-Depth Examination of Self-Regulation in the MLM Industry

TINA.org publishes a groundbreaking new report about the history and effectiveness of self-regulation in the MLM industry.

Nutrafol Needs to Shed Its Deceptive Hair Growth Claims

Illegal claims that company’s products prevent hair loss also need to go.

Deceptive Marketing 101: Third-Party Certification Seals

Don’t confuse this type of marketing for a silver bullet.

Ghost Energy Drinks Deceptively Marketed to Kids

MADISON, CONN. December 12, 2022 – A new investigation by ad watchdog TINA.org and the UConn Rudd Center for Food Policy & Health has found that “lifestyle sports nutrition brand” Ghost…

MyPillow’s Marketing Claims

TINA’s Take: FTC Takes Crucial Step Forward in Holding Deceptive Made in USA Marketers Accountable

FTC finalizes its Made in USA Labeling Rule.

Things You Should Know about E-Cigarettes

Surgeon General calls e-cigarettes a health risk for youngsters; advocates call for tougher marketing restrictions.

Modere Exploiting Women’s Hormonal Health Issues for Financial Gain

New supplement line targets women with deceptive and illegal health claims.

The DSA Waffles Over AdvoCare

Former MLM holds onto its DSA membership in the aftermath of $150 million pyramid scheme settlement.

TINA.org Files FTC Complaint Over Kardashian/Jenner Instagram Marketing

MADISON, CONN.  August 26, 2016 – Ad watchdog truthinadvertising.org (TINA.org) has followed through on a recent warning to the Kardashian/Jenner family and the companies they promote on Instagram by filing…

Monetizing Minors

How brands exploit kid influencers and their followers.

April Fools: How Some Companies Prank Consumers with Common Marketing Terms

These definitions are a joke.