Revised 2019 Sprinter Marketing

On March 22, 2019, sent a warning letter to Mercedes-Benz notifying it of’s findings that the company was engaged in a deceptive marketing campaign making the unqualified claim that its 2019 Sprinter van is “Built in the USA.” After receiving’s letter, Mercedes-Benz USA (MBUSA) removed several deceptive marketing materials from publication, including a national television commercial and several promotional social media posts. MBUSA also made a number of changes to other marketing materials, including edits to its website and national radio commercial that remove the “Built in the USA” claim.  Below is a sampling of Sprinter marketing materials that have been edited since March 22, 2019 to remove the problematic U.S.-origin claim:

Revised MB Vans Home Page

Revised MB Vans Sprinter Page

Revised Sprinter Radio Ad