Aloe Veritas

MLM becomes the first to have its ad claims referred to the FTC by direct selling self-regulatory program.

FTC Brain Claims Cases Since 1995

Since 1995, the FTC has brought nearly 70 actions over deceptive brain claims.

DSA Companies Income Claims

TINA.org found that 97% of DSA-member companies have used atypical income claims to market the business opportunity.

Is the DSA Ignoring Illegal Health Claims?

TINA.org investigation reveals MLM supplements recommended for everything from cancer to Ebola.

MLM News Alert

TINA.org’s curated list of MLM info and news of note.

MLMs Continue to Recruit with Deceptive Earnings Claims

TINA.org investigation finds 98% of MLMs using misleading income claims.

Direct Selling Association is Honoring Ethics Code Violators According to TINA.org

MADISON, CONN. June 7, 2016–The Direct Selling Association (DSA), the national trade association for multi-level marketing companies, honors 22 companies that purportedly “serve as examples of direct selling at its…

Kyani Hit with Pyramid Scheme Complaint

Class action against Kyani includes unknown top distributors.

TINA.org Urges FTC to Initiate Penalty-Offense Program Targeting MLM Industry

MADISON, CONN. June 30, 2021 – Ad watchdog truthinadvertising.org (TINA.org) sent a letter today to the Federal Trade Commission (FTC) urging it to initiate a penalty-offense program targeting the direct…

Who’s Who and Who’s Sued: Celebrities Fight Back against Fake Endorsements

Sometimes, even celebrities are surprised by what they’re selling.

Time Freedom Is The New Financial Freedom

Why the MLM industry should avoid the term.

5 Ad Trends to Be Wary of in 2020

CGI influencers are here.

How Amazon Promotes, Profits from Deceptively Marketed Brain Supplements

The largest retailer in the world isn’t just turning a blind eye to the deceptive marketing of these products.

Five Reasons the BBB Shouldn’t Be Your Only Stop

Researching a company shouldn’t be one-stop shopping.

MLM Companies & Coronavirus Claims

Mixed Messaging in the MLM Industry Regarding Coronavirus Claims

We have to make sure we’re not seen as “taking advantage of a crisis situation,” said DSA President Joe Mariano.

MLM Income Disclosures: When Average Does Not Equal Typical

Pyramid scheme experts explain how MLM income disclosures can be deceptive.

MLM Income Claims

2023 Neora Income Claims Database

Between June and November 2023, TINA.org investigated 100 MLM companies, which included 93 DSA member companies plus 7 other prominent MLM companies, and found that 98 percent used atypical and…

FTC Staff Urge MLMs Not to Rely on Industry Income Disclosure Guidance

Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.