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Does Size Really Matter? A Primer on Slack-Filled Packaging

Consumer Basics

Does Size Really Matter? A Primer on Slack-Filled Packaging

What to know about the FDA’s rule on under-filled or slack-filled packaging.

Deceptive Marketing 101: Recyclable Claims

Consumer Basics

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

What Does Made in the USA Really Mean?

Consumer Basics

What Does Made in the USA Really Mean?

When does a product truly meet the requirements for a Made in USA label?

U.S. Department of Justice

Consumer Basics

U.S. Department of Justice

The U.S. Department of Justice (DOJ), which is led by the Attorney General, is the federal executive department responsible for enforcing federal laws. Among other things, it works with other…

U.S.D.A. Food Safety and Inspection Service

Consumer Basics

U.S.D.A. Food Safety and Inspection Service

The Food Safety and Inspection Service (FSIS) is the public health agency in the U.S. Department of Agriculture responsible for ensuring that commercial meat, poultry, and egg products are safe,…

Who Can You Complain to at the Federal Level?

Consumer Basics

Who Can You Complain to at the Federal Level?

A topic-by-topic list of federal agencies that deal with deceptive advertising.

Self-regulation in the Alcohol Industry

Consumer Basics

Self-regulation in the Alcohol Industry

The alcohol industry’s self-regulation efforts have historically focused on three main areas – drunk driving, underage drinking, and problem drinking – and have achieved what many observers say is a…

Rebates

Resources

Rebates

Rebates are often unredeemed.

Service Contracts and Extended Warranties

Resources

Service Contracts and Extended Warranties

Is it worth it to pay extra for that extended warranty?

The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

Puffery – A Marketer’s Right To Lie

Consumer Basics

Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

How Causewashing Deceives Consumers

Consumer Basics

How Causewashing Deceives Consumers

For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.

Viral Marketing

Consumer Basics

Viral Marketing

The marketing angle behind viral videos.

The Interactive Advertising Bureau

Consumer Basics

The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an organization of online advertising businesses. Since its inception in 1996, the IAB has developed guidelines, standards, and best practices for the online advertising…

What is Industry Self-Regulation?

Consumer Basics

What is Industry Self-Regulation?

Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

Motion Picture Association of America

Consumer Basics

Motion Picture Association of America

The Motion Picture Association of America (MPAA) is a trade association comprised of six well-known Hollywood studios – Walt Disney, Sony, Paramount, 20th Century Fox, Universal, and Warner Brothers. Like…

Better Business Bureau

Consumer Basics

Better Business Bureau

The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…

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Does Size Really Matter? A Primer on Slack-Filled Packaging

Deceptive Marketing 101: Recyclable Claims

Federal Laws Governing Ads

What Does Made in the USA Really Mean?

U.S. Department of Justice

U.S.D.A. Food Safety and Inspection Service

Who Can You Complain to at the Federal Level?

Self-regulation in the Alcohol Industry

Rebates

Service Contracts and Extended Warranties

The Fine Print – Read It

Puffery – A Marketer’s Right To Lie

Sales, Bargains, Discounts

How Causewashing Deceives Consumers

Viral Marketing

The Interactive Advertising Bureau

What is Industry Self-Regulation?

Engagement Marketing

Motion Picture Association of America

Better Business Bureau