
Wise Butter Popcorn
Allegations: Misleadingly marketing products as butter popcorn
In August 2020, a class-action lawsuit was filed against Wise Foods alleging that the front label of Wise Cheddar & Sour Cream Ridgies Potato Chips fails to inform consumers that the chips contain artificial flavors that simulate the characterizing flavor. (Wallace et al v. Wise Foods, Inc., Case No. 20-cv-6831, S.D.N.Y.)
For more of TINA.org’s coverage of the marketing of potato chips, click here.
Allegations: Misleadingly marketing products as butter popcorn
The root of the problem: an MLM’s inability to remove unsubstantiated health claims.
Plaintiffs allege packaging misrepresents lidocaine dosages as ‘maximum strength,’ among other things.
Cost to ask a question and actually have it answered remains elusive for consumers.
Sometimes the trick is the treat.
Future environmental ads must acknowledge bank’s role in climate crisis.