Dove Promises Deeper Dark Chocolate 70% Cacao
Allegations: Failing to disclose that products contain dangerous levels of heavy metals
November 2014: This case was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it cannot be refiled. and the class members’ claims were dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled..
July 2014: A false advertising class-action lawsuit was filed against Mars, Inc. for allegedly misleadingly marketing several types of candy, including Dark Chocolate M&Ms, Peanut M&Ms, Dove candy bars, and Snickers bars. Among other things, the complaint alleges that the candy company:
(Anson et al v. Mars, Inc.; Mars Chocolate North America, LLC; Safeway, Inc.; and The Vons Companies, Inc., Case No. 14-cv-02032, S. D. CA.).
For more information about other class-action lawsuits against Mars and TINA.org’s coverage of the company, click here.
Allegations: Failing to disclose that products contain dangerous levels of heavy metals
Allegations: Misleadingly marketing that ice cream bars are covered in milk chocolate when the coating contains ingredients not contained in real chocolate
Allegations: Falsely marketing products as “made with real fruit” when the fruit ingredients contain sugar and other non-fruit components
November 2019: Plaintiffs filed an amended complaint adding the miniature versions of the ice cream bars to the products at issue. May 2019: A class-action lawsuit was filed against Mars…
December 2014: A federal judge granted Mars, Inc.’s motion to stay the proceedings (and administratively closed the case) pending the resolution of an appeal of a district court’s decision to…
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