
Dove Promises Deeper Dark Chocolate 70% Cacao
Allegations: Failing to disclose that products contain dangerous levels of heavy metals
November 2014: This case was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it cannot be refiled. and the class members’ claims were dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled..
July 2014: A false advertising class-action lawsuit was filed against Mars, Inc. for allegedly misleadingly marketing several types of candy, including Dark Chocolate M&Ms, Peanut M&Ms, Dove candy bars, and Snickers bars. Among other things, the complaint alleges that the candy company:
(Anson et al v. Mars, Inc.; Mars Chocolate North America, LLC; Safeway, Inc.; and The Vons Companies, Inc., Case No. 14-cv-02032, S. D. CA.).
For more information about other class-action lawsuits against Mars and TINA.org’s coverage of the company, click here.
Allegations: Failing to disclose that products contain dangerous levels of heavy metals
Allegations: Misleadingly marketing that ice cream bars are covered in milk chocolate when the coating contains ingredients not contained in real chocolate
Allegations: Falsely marketing products as “made with real fruit” when the fruit ingredients contain sugar and other non-fruit components
Be on the lookout for everything from walking ads to disappearing candy.
How much is really in there?
TINA.org is throwing the flag on several Big Game advertisers this year.
Another TINA.org reader relays another wasted trip to the grocery store.
What you should know about some of the candy in your trick-or-treat bag.