Dove Ice Cream Bars

November 2019: Plaintiffs filed an amended complaint adding the miniature versions of the ice cream bars to the products at issue.

May 2019: A class-action lawsuit was filed against Mars Wrigley Confectionery for allegedly misleadingly marketing that Dove ice cream bars contain “vanilla ice cream” and “natural flavor” to make consumers believe that the vanilla flavor comes from vanilla beans when, according to the plaintiffs, the ingredients list shows that the ice cream contains unspecified “Natural Flavor” instead of vanilla extract or vanilla flavoring. Plaintiffs also claim that the products contain beta-carotene to make the color of the ice cream look more like the flavor comes from vanilla beans. (Garadi et al v. Mars Wrigley Confectionery US, LLC, Case No. 19-cv-3209, E. D. NY.)

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Class-Action Tracker

Silky Smooth Dove Bars

Class Action

Silky Smooth Dove Bars

Allegations: Misleadingly marketing that ice cream bars are covered in milk chocolate when the coating contains ingredients not contained in real chocolate

Dove Chocolate-Covered Mixed Berries

Class Action

Dove Chocolate-Covered Mixed Berries

Allegations: Falsely marketing products as “made with real fruit” when the fruit ingredients contain sugar and other non-fruit components

M&M’s Candies, Dove Candy Bars, Snickers Bars, and More

Class Action

M&M’s Candies, Dove Candy Bars, Snickers Bars, and More

November 2014: This case was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it…

Mars Chocolate Candy Products

Class Action

Mars Chocolate Candy Products

December 2014: A federal judge granted Mars, Inc.’s motion to stay the proceedings (and administratively closed the case) pending the resolution of an appeal of a district court’s decision to…