
Silky Smooth Dove Bars
Allegations: Misleadingly marketing that ice cream bars are covered in milk chocolate when the coating contains ingredients not contained in real chocolate
Lyons et al. v. Mars Wrigley Confectionery US, LLC
21-cv-620, S.D.N.Y.
(Jan. 2021)
Dove chocolate-covered mixed berries
Falsely marketing products as “made with real fruit” when the fruit ingredients contain sugar and other non-fruit components
Allegations: Misleadingly marketing that ice cream bars are covered in milk chocolate when the coating contains ingredients not contained in real chocolate
November 2019: Plaintiffs filed an amended complaint adding the miniature versions of the ice cream bars to the products at issue. May 2019: A class-action lawsuit was filed against Mars…
November 2014: This case was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it…
December 2014: A federal judge granted Mars, Inc.’s motion to stay the proceedings (and administratively closed the case) pending the resolution of an appeal of a district court’s decision to…
A popular summertime treat is the subject of a current trend in class-action litigation.