
Dove Invisible Dryspray
Allegations: Falsely advertising that products do not leave white marks
Kent et al. v. Unilever United States, Inc. and Conopco, Inc.
25-cv-3660, N.D. Cal.
(April 2025)
Love Beauty & Planet and Dove Men + Care shampoos, conditioners, body washes and skin creams
Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients when they contain a significant amount of synthetic ingredients
Pending
Allegations: Falsely advertising that products do not leave white marks
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Failing to disclose that products may contain the carcinogen benzene
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
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