Dove Invisible Dryspray
Allegations: Falsely advertising that products do not leave white marks
Love Beauty & Planet and Dove Men + Care Products
Case Name (Date)
Kent et al. v. Unilever United States, Inc. and Conopco, Inc.
25-cv-3660, N.D. Cal.
(April 2025)
Product/Service
Love Beauty & Planet and Dove Men + Care shampoos, conditioners, body washes and skin creams
Allegations
Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients when they contain a significant amount of synthetic ingredients
Status
Pending
Class-Action Tracker
Several Brands of Unilever Dry Shampoos
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Dove Invisible Advanced Care Antiperspirant for Women
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Dove Men + Care Stain Defense Antiperspirants
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Stain Defense Line of Dove Men + Care
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Various Dry Shampoos
Allegations: Failing to disclose products contain the carcinogen benzene
Unilever’s Dry Shampoos
Allegations: Failing to disclose that products may contain the carcinogen benzene
Unilever Products
Allegations: Failing to disclose that products contain the carcinogen benzene
Dove Advanced Antiperspirant Deodorant
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Several Unilever Brands of Dry and Foam Shampoos
Allegations: Failing to disclose that products contain the carcinogen benzene
Dove Deep Moisture Bodywash
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
Packaging of Degree, Dove and Axe
Degree® and Dove® Deodorants
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