In November 2018, a class-action lawsuit was filed against JUUL Labs for allegedly deceptively marketing its e-cigarettes and pods as safe when, according to the complaint, the products have more nicotine than cigarettes and can lead to health problems– including heart disease, stroke, and respiratory issues – which the company fails to disclose. Plaintiffs also claim that the company “aggressively” markets the products to minors. The lawsuit was transferred to federal court later in November. (Zampa et al v. JUUL Labs, Inc. et al, Case No. 18-cv-25005, S. D. FL.)

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FDA zeros in on e-cigarette company’s marketing of flavors and their appeal to youth in an effort to curb underage use.