JUUL e-cigarette Products

In August 2019, two false advertising class-action lawsuits were filed against JUUL Labs, Altria Group, and Philip Morris USA. Among other things, plaintiffs claim that the companies:

• Falsely advertise that a single JUUL pod contains the same amount of nicotine as a pack of cigarettes when, according to the complaint, JUUL products deliver more nicotine than a pack of cigarettes;
• Falsely market JUUL as a smoking cessation device;
• Misleadingly promise that consumers may cancel their autoship service anytime without disclosing that JUUL products are addictive; and
• Deceptively target minors and young adults in a viral marketing campaign.

Click on the case information below to read the complaints and learn more about all of the allegations in them.

• M.D. et al v. JUUL Labs, Inc., Altria Group, Inc., and Philip Morris USA, Inc., Case No. 19-cv-180, N. D. MS.
• R.E. et al v. JUUL Labs, Inc., Altria Group, Inc, and Philip Morris USA, Inc., Case No. 19-cv-591, S. D. WV.