November 2018: This case was transferred to a California court. (Case No. 18-cv-6776, N. D. CA.)

October 2018: A class-action lawsuit was filed against JUUL Labs for, among other things, allegedly deceptively advertising JUUL e-cigarettes as a healthy “alternative to cigarettes” without disclosing that they are as addictive as or more addictive than traditional cigarettes and pose serious health risks. The complaint also claims that the company misrepresents the nicotine content and potency of its e-cigarettes. To learn more about all of the allegations in the complaint, click here. (JY et al v. JUUL Labs, Inc., Case No. 18-cv-14416, S. D. FL.)

For more of TINA.org’s coverage of e-cigarettes, click here.


Class-Action Tracker

JUUL e-cigarette Products

Class Action

JUUL e-cigarette Products

In August 2019, two false advertising class-action lawsuits were filed against JUUL Labs, Altria Group, and Philip Morris USA. Among other things, plaintiffs claim that the companies: Falsely advertise that…

JUUL Labs

Class Action

JUUL Labs

In August 2019, a class-action lawsuit was filed against JUUL Labs for allegedly deceptively marketing e-cigarette products to minors. (Murphy et al v. JUUL Labs, Inc., Case No. 19-cv-11755, D.…

JUUL E-Cigarettes and Pods

Class Action

JUUL E-Cigarettes and Pods

May 2019: The case was transferred from a court in Florida to one in California. (Case No. 18-cv-25005, N. D. CA.) November 2018: A class-action lawsuit was filed against JUUL…

JUUL Products

Class Action

JUUL Products

In November 2018, a class-action lawsuit was filed against JUUL Labs for allegedly deceptively marketing its e-cigarettes and pods as safe when, according to the complaint, the products have more…

JUUL E-Cigarettes and Pods

Class Action

JUUL E-Cigarettes and Pods

In August 2018, a class-action lawsuit was filed against JUUL Labs and PAX Labs for allegedly deceptively marketing JUUL e-cigarettes and pods as a safer alternative to smoking traditional cigarettes…


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FDA zeros in on e-cigarette company’s marketing of flavors and their appeal to youth in an effort to curb underage use.